As the growth rate of Internet industries slows down and the number of users of the platform tends to stabilize, the growth of traffic becomes increasingly difficult, and how to carefully pull new cracks becomes the key. To this end, the sharing function based on social relationship continues to extend, giving new fission more new gameplay.
Small program development cost is low, rely on the natural flow of wechat and highly praised by developers. As a simple version of the APP function, the portable operation mode is ready to go, which is also popular with users. At present, with the increasing cost of acquiring customers, the ready-to-use users in small programs make the operation classmates have a headache.
Take e-commerce customers for example, A is an old user and B is A new user. User A sees the clothes he is interested in on the APP and shares them with his friend B, asking him to help pick the color of the clothes. If user B does not install the APP, he will not be able to jump from the APP to other content links and miss the opportunity to view more.
To cope with this situation, most developers choose to put the main functions in the APP product interface in the small program to present, so that users can complete the basic shopping process, so that the whole function closed loop is completed in the small program. However, we know that small programs have always been adhering to the principle of “simplicity and beauty”, which will inevitably abandon most of the original functions of apps, so that users’ main attention only stays on a few pages.
For apps that focus on content production, it is difficult for new users to rely on small programs to obtain more information when they are familiar with APP tonality. As a result, our ability to gain new user information and behavior through small programs is limited, which makes it more difficult for us to continue to operate and stimulate users.
Some developers have found new ways to get around such restrictions. One is to redirect users to a small program customer service message (Figure 1), which the robot replies to. The second is to place the “Open APP” button in a prominent position of the small program (Figure 2). The user can open the “custom” UI interface according to the prompt, and guide the user to copy the link and open it in the browser to download the APP.
▲ Figure 1: Small programs guide customer service messages
▲ Figure 2: Small program boot process
In terms of the first way, the user needs to manually input a specific number/specific text, and the customer service robot can respond to the next operation. In terms of experience, the previous jump process is interrupted, and the customer service robot also makes the user experience worse.
Second, under the normal state, the guiding download page opened by the user is a unified template. ShareSDK, a leading social sharing component in China, has made an optimized design here. Developers can customize and generate a unique visual and tonally matched UI according to the personalized needs of the APP to improve the drainage effect of the APP.
Developers using the ShareSDK use a “custom interface” to prompt users on how to complete the download action. New users do not need to manually open the browser copy link at this time, android system can automatically identify the latest copy of the web link, directly open the App treasure interface prompt download. IOS users only need to follow the small program guide page flow, [open APP], [automatically enter the browser, prompted to download], [jump to the APP store to complete download].
After downloading and installing the APP, a new user can return to the specified page when opening the APP for the first time. It’s important for developers to have users backflow from apps to apps.
▲ Small program links after replication, the browser automatically identifies
Of course, for developers using the ShareSDK product, sharing between installed users can jump directly to the original APP scenario.
▲ Small program links after replication, the browser automatically identifies
If you have more good suggestions and ideas on the new fission, please leave a comment at the bottom of the discussion, looking forward to your voice!