Control the site outside the SEO effect of several operation points
In fact, off-site SEO is not only so simple, but also includes user behavior (click), brand word exposure and other work. In most cases, what we mean by off-site optimization is off-chain. This article on external chain related matters, explain some operation points: for beginners, just contact SEO is afraid to do outside the station. Off-site optimization, mainly for the site to find high-quality links, so as to promote the site in the search engine friendly performance, get better ranking, bring more traffic and conversion! So outside the chain in the station outside seo role has a large proportion!
The original Baidu chain algorithm is traced back to 1990 years, from Li 偐 Hong! When I searched the literature, I found that the more pages were quoted, the more I would pay attention to them, and the results were of high quality, so I thought of the outer link algorithm. Therefore, the initial external chain algorithm is the number of page content referenced by the page, the number of page references, then your site will be more able to obtain search engine trust, the higher the ranking.
With the development of search engines, the algorithm of the chain constantly added new elements, more scientific judgment of the ranking of the website, the user’s degree of love. Development to today, especially today’s Baidu algorithm update, once let SEO webmasters doubt the site outside the chain should do? How to do? These suspicious performance shows that the search engine will be more scientific to give the weight of the website, constantly crack down on cheating websites, punish low quality sites, let the Internet environment more safe!
Do you want to do the outer chain? Of course! External chain plays a role in voting for the website, is one of the important factors affecting the comprehensive score of the website, and is also one of the basic algorithms at the core of the search engine. Outside the station of the chain must be done, the need for method, not as disorderly as before, just quantity not quality to do!
As we know, in this year, Google introduced a natural link, baidu launched a recommended links, both the mean is the same, are all instructions issued by the page content must be valuable to the user, with links to users is recommended significance, it is necessary, is conducive to the user to read! Therefore, when we are doing off-site SEO, we must pay attention to the necessity of links when we release the chain. What is the necessity of linking? Links that are needed by the user, that help the user, that lead the user to click on. Do this, you can not worry about the loss of the chain and punishment!
So to achieve the necessity of external chain need to do what? What factors does it interact with?
1. Relevance
The relevance of the content of the article, the relevance of the page to the platform, and the relevance of the platform to the linked site, all need to be considered. How many people will see an SEO post on an entertainment platform? How many people will see a post to introduce a product in seo website? So we must pay attention to all kinds of relevance when we send out the chain, the higher the relevance of the link for your site voting effect will be the better!
Second, the value of the article
The article published outside the station has much value for the user, the user is willing to see or your page content can attract the user to click depends on you this article content value for the user how much! Even if your audience is original but no one is watching it, it’s low quality content! Therefore, when we publish the chain, we must dig user needs and create something that users need, not necessarily original! In fact, there are a lot of excellent content on the network because there is no a good title, good show form and not known by users, so you can dig out these valuable content, show in front of users, then you are successful!
Third, the location of the link
Whether it is inserted naturally or placed stiffly, whether it is directed to the user or placed in a fixed position, all affect the quality of the user’s browsing and linking! If your link is inserted naturally and directed to the user, then there is a good chance that the user will click on it, and more information! For example, you can at the end of the article, in addition to the content of the user needs to write some users may need needs, just like the introduction of suits may have shirts, bought shoes may buy children, mining users’ latent needs, in order to guide users to click! This is an effective way, if you do well then your outer chain quality must be very high! Because the user will go to click, will bring traffic to the site, for the user, the link is necessary!
Fourth, the length of the existence of the chain
That is to say, the site of the link in the stability of the page, will not be deleted! For the chain, the longer it exists, the higher the weight of the site, the greater the role. It grows over time, and as long as your outer chain exists, it works! From the current point of view, the longest survival of the chain is the soft text, the existence cycle of soft text can be as long as several years, its role can be imagined. You send dozens of general chain may not be as good as an advertorials to bring about the effect!
The above is the necessity of some related factors for the chain, for the search engine, the chain is a voting role, the loss of the chain for the site in the search engine performance is very unfriendly! Therefore, we need to do high quality external links, for general websites, every day may be about 5 external chain is enough, because more than you can not create high value article content, you will not be able to attract users to browse and click! Many people may mechanically post hundreds of messages a day outside the site, but how effective is it? Do website SEO optimization, outside the station of the chain can not be missing.
In addition to the above factors, there are many factors influencing the outer chain, such as the platform outside the chain of weight value, the diversity of the outer chain, outside the chain the universality, outside the chain of the long tail word ranking of the page, open the speed of outer chain, etc., these factors will affect the quality of the outer chain, so we need to do outside the chain must choose a good platform, to create high quality content, time interval, Build a safe and healthy voting system for your website!
Source: Xiaoming Seo