The permission acquisition page is the first interactive page we encounter when we start the APP and enter the main page. Designing the permission acquisition page well is the first step to impress users. Better request acquisition is conducive to convenient operation for users and better service for users. The psychology of the user is often very contradictory, both want quick operation of the application, and do not want the application to obtain some privacy information, hope to disable it ha ha ha! So I think the central point of the access page is to make it clear to the user.
More intuitive understanding of our access to page design, I think we can from the following points to understand the design.
Details are as follows:
- Permission primary and secondary types
- The emotional power of words
- The emotional power of the image
Priority of permissions
Yiliusheji.com suggests that the distinction between primary and secondary rights can better clarify the order of our requests. In Material Design, two key words are mentioned as important and clear, and we use this key word to divide:
△ Image from Material Design
In the presence of important, explicit permissions, users need to be requested in advance. As shown in the figure, important and explicit permissions need to be requested in advance to avoid a bad user experience. Because users also want to use the related functionality, it makes sense to request permission acquisition up front.
Of course, in terms of experience, we need to give users positive and negative choices, meet the principle of undo redo, and avoid the lack of experience with only one button on and super weak exit. In terms of design, we can learn from the experience design of mainstream apps in the market.
In front of important and unclear permissions of users, we need to educate them in advance and tell them why we need these requirements in advance, so as to avoid users’ failure to understand and increase their learning costs.
Of course, you can also simply explain our related function points in the guide page, unclear users may be more clear understanding of product functions! This also makes sense for permission acquisition.
For example, the functions of our products will use the permissions of relevant cameras and positions, so we can explain the advantages of the functions in advance.
With explicitly unimportant permissions, we can make requests in user usage scenarios that are easy to let go. As shown in the figure below, users can request permission if they need to obtain friends’ information push in the message scenario. When users want to comment on the phone in a group chat, enabling voice permission is also a natural request, which is very meaningful to users and improves user friendly experience.
In the case of vague and unimportant permissions, we can educate the user in the usage scenario, and if the user really does not want the application to acquire permissions, it will not affect the user’s main experience.
The types of permissions can be seen in the picture. The basic access permissions for applications are listed here:
Calendar permission we need to manage the calendar; Camera permissions are generally used to take photos and record videos; Contacts are generally used to manage contact information. Location is generally the location of the current device. Microphones are generally used for recording sound; Telephone is mainly used to make and manage telephone calls; Human body sensor, mainly through other devices to obtain heart rate and type related human information data; SMS is mainly used for sending and viewing short messages. Storage mainly view photo information and files.
△ Image from Material Design
The emotional power of words
The emotional power of words is infinite, a word can make people smile, a word can make people angry from. The text is so interesting, the ancient poetry classics the most touching people, life if only such as first, what is the autumn wind sad picture fan, such a delicate emotion, feeling if the mood is worth us to learn to understand, applied to our permission to get hints. All of the above are exaggerated metaphors. Let’s get to the point below.
Tencent WiFi remind is more interesting, “rub net remind, put an end to the next door Lao Wang” close to the user’s distance. Improve user experience and touch the hearts of users.
For children and parents, the information is considerate and detailed explanation, so that users can more clearly define the permission, so as to obtain the permission.
“Instantly enjoy the journey of worship”, endows users with a sense of ownership, compares the experience process to a journey, and infiltrates users’ psychology with ease and subtlety.
The emotional power of the image
1. The illustration
Illustration is a kind of abstraction into concrete expression, will design words, stories and ideas into them, expressed by the designer, and text in the page design function is complementary. Illustrations can express brand genes and product themes, which are more vivid and interesting than words.
The design of the product is interesting. The characters in the illustration show all kinds of notices and express them with trophies and ICONS in the first time, which is vivid and interesting. The design of such illustrations increases the emotional communication with users, and the permission request in the current situation is easy to pass. This design is more meaningful and valuable.
The design in the following figure integrates brand genes into the brand image design and adds part of the emotions or emotional changes of the characters in the current scene, which is interesting and a good design point.
Illustration 2.
Illustrations are mainly pictures and screenshots displayed on the permission acquisition page, which are presented to users through specific function points or application scenarios and are more concrete than illustrations.
The application permission notice of Meituan is designed in the form of screenshots. The main feature is to capture the user’s psychology of obtaining red envelope information and the relatively indispensable delivery distance display notice in the daily take-out scene, which is delivered to users in a more specific way. Such combination of pictures and texts is also easier for users to accept.
conclusion
Through today’s article, I believe that we are more clear about the focus and clear relationship of authority, and also have a certain grasp on the type of authority. So in the future design, I hope we pay attention to clear priorities, grasp the focus and clear relationship, pay attention to the combination of text and text design, to bring better user experience to users. The above is my summary and summary of access to the page, not comprehensive, we can discuss more exchanges. Thank you!