March 22, wechat and pushed the new function, in order to support advertisers more efficient, convenient and diversified advertising, wechat advertising from the efficiency optimization, advertising ability and traffic scene expansion and other multi-dimensional upgrade of the advertising ability.

What is the concept?

01 Fully open the new version of the self-service terminal entrance

Wechat advertising end new revision, open to full advertisers entrance, circle of friends and public advertising experience: the same plan, by adding advertising, the same creative directed to different groups of people.

02 small program advertising part of the promotion target

This is very key, small program advertising is in the small program of the new development of resources, can provide advertising exposure for advertisers in the small program scene, the specific advertising position is determined by the small program flow master. For example, pinduoduo has a large user flow, but what if there is not too much customer flow after your small program goes online? You can cooperate with small programs like Pinduoduo to create advertising space on the page of pinduoduo small program. When users browse pinduoduo small program, they will see your advertisement, and when they click on it, they will realize flow diversion for you. That is to say you can do advertising space in other well-known small program platform, of course, is also the need for advertising costs.

Warm tip: you must put in the new version.

Public number advertising support small program landing page

03 public article advertising support small program landing page

Public account new text advertising space, support small program landing page, click the advertising outer picture or button will jump to the specified small program landing page.

  • Promotion objectives: Support e-commerce promotion and brand promotion.

  • The outer layer of the advertisement supports the “16:9 image” style.

  • Warm tip: you must put in the new version.

04 public number at the bottom of the advertising support small program landing page

In the public number at the bottom of the advertising space to support small program landing page, click on the advertising picture to jump to the business designated small program, browse the public number of content of the user step up to your small program, to achieve the public number and small program seamless link, direct contact to customers, in the small program to achieve the purpose of online transactions.

05 Circle of friends advertising support small program landing page

That is to say, circle of friends advertising support small program, advertising landing page to small program as the bearer, click on the AD can enter the small program page, so that we can meet the practical needs of promoting small program. Before the small program appeared in the circle of friends advertising space wechat has been in the beta stage, now further open, Tencent can be seen to the small program higher expectations.

  • Warm tip: you must put in the new version.

06 Native promotion page supports application direct, form components

Application direct: the native promotion page of the advertisement in moments of friends supports button components, which support the installed users to open the application and direct to the designated page in the APP to improve the transformation of marketing activities.

Form component: the native promotion page of advertisement in circle of friends supports form component to solve the efficiency problem of collecting clients from advertisers in transportation, education, photography and other industries. This component is particularly powerful for the photography industry, users click on the display of preferential activities, direct contact users, attract users to fill in the form, effectively obtain customer contact information.

Wechat’s further opening and updating of the small program function, the subsequent grasping effect of user traffic in the wechat ecosystem of various industries will be obvious, but also shows Tencent’s attention to the small program. Many businesses have been concerned about whether small programs can be directly forwarded to the circle of friends, according to this trend of development, do you think it will be far?