As China’s express industry enters the critical point of quantitative change to qualitative change, China Railway Express and SF Express formally launched the “high-speed rail extreme speed” on the Beijing-Shanghai high-speed railway, launching an attack on the “high-speed express”.

From capacity cooperation to product cooperation, China Railway Express and SF express have a long history

This is not the first close cooperation between China Railway Express and SF Express to jointly launch the “high-speed rail extremely fast” product. In terms of the history of cooperation between China Railway Express and express delivery, both of them have experienced a lot of actual combat before gradually moving from the previous cooperation in transportation capacity to today’s product cooperation.

The first cooperation took place in March 2012. Guangzhou Railway made the first attempt at high-speed rail express business, and signed transport contracts with China Post (EMS), SF Express, Federation, Lijin Logistics and other well-known enterprises, hoping to jointly develop quality express. At that time, Guangzhou Railway took the initiative to invite express to cooperate, but at that time, the coverage rate of high-speed rail was still low; On the other hand, most people have not established the awareness of quality express delivery, so the demand for middle and high end logistics is not high. As the first attempt of cooperation, this failed to continue for a long time. However, China Railway Express did not stop the pace of business cooperation with express companies.

In 2013, China Railway Express, which did not give up exploring various business development modes, tried chinese-foreign cooperation. After learning from the experience of last year’s cooperation, China Railway Express continues to pilot high-speed rail delivery on the Beijing-Guangzhou and Beijing-Shanghai lines. This time the pilot is to try to cooperate with domestic and foreign express companies such as SF Express and UPS.

In 2014, WHEN China Railway Express further strengthened its cooperation with express delivery, SF Express was the first to hold hands with it. Shentong during this period, however, is aware of the importance of the high location services, through the China association of delivery on the cooperation with China railway express lane, the first electric business express trains on July 1, officially run between Shanghai and shenzhen, the newly opened two express train, respectively by shentong express and motion, and the formal operation of the first 3 to 6 fast train pilot electric trains.

This is a sign that the cooperation between the two industries has begun to bear fruit. According to market demand, China Railway Corporation has further promoted the expansion and upgrading of logistics functions of freight yards and stations, coordinated and scientifically utilized railway freight resources, and promoted the deep integration of express delivery and railway. However, at this stage, many express companies still had many concerns about the operation of high-speed railway. Yto and Zto, the top three express companies in terms of cargo volume at that time, did not actually participate in the railway express trains, considering the comprehensive factors such as transshipment, cost and convenience of special express trains.

In 2016, various express delivery companies began to realize the huge potential of high-speed railway and actively sought cooperation with high-speed railway. China Railway Express also cooperated with sf express, JINGdong, Post, SHENTong and other e-commerce and express companies on “Double 11” to launch a batch of railway fast freight products such as e-commerce express trains, high-speed rail express and special demand trains, providing transportation capacity sharing for e-commerce and express companies on “Double 11”.

At this time, the strong strength of China Railway Express has broken all doubts of the outside world. Its huge advantages lie in three aspects: First, China Railway Express has tried to cooperate with different express companies for four consecutive years, especially the experience of continuous in-depth cooperation with SF Express; Secondly, the high-quality transport capacity of China Railway Express has begun to be fully reflected. The prosperity and rise of e-commerce economy has brought huge logistics effect, and the value-added effect of goods brought by logistics is also getting higher and higher. There is an increasing demand for high-quality express such as high-speed railway. Third, China’s high-speed rail technology has taken the lead in the world, and its high-speed rail network coverage has been fully rolled out in China and even the world, with absolute advantages in overall transport capacity and resources.

In 2017, China Railway Express, on the one hand, found that SF Express was consistent with itself in terms of both express positioning and delivery quality in the attempt to cooperate with many logistics companies. On the other hand, with the deepening of the cooperation between SF Express and SF Express, the trust and tacit understanding between the two sides are getting higher and higher, so there is further in-depth cooperation. Recently, China Railway Express co., Ltd. and SF Express co., Ltd. officially launched the “High-speed Rail Extreme Speed Express” on the Beijing-Shanghai high-speed railway, creating the fastest and most high-end same-day express service product in China.

With the emergence of “extremely fast high-speed railway”, the new logistics ecological barriers have been established

He Dengcai, vice president of China Federation of Logistics and Purchasing and executive vice president of China Society of Logistics, once said that people’s needs for a better life include the need for express logistics services, and the logistics market needs more service products. At the same time, in the environment of consumption upgrading, users have higher and higher requirements for the service and speed of logistics distribution. Express products on high-speed rail, on the one hand, make full use of the effective way of railway transport capacity so that more product transport from road to rail, on the other hand, it also meets consumers’ demand for high-end high-speed logistics.

Not only that, the cooperation between China Railway Express and SF Express first launched the “high-speed rail extremely fast” category of high-standard service products for railway innovation freight service products is also extraordinary significance, for railway freight service product innovation played a stimulating development and leading role. At the same time, the launch of the “high-speed rail Extreme Speed” product will not only bring the brand value increment, user improvement and logistics speed improvement to China Railway Express, but also create a new logistics ecological barrier for China Railway Express itself.

At present, domestic logistics high-end market competition pressure is relatively small, from the high-end market to break through the asset scale can get rapid growth, so as to seize the high-end market, occupy user habits, further optimize the product structure, effectively improve the profit margin and establish high-end market development barriers.

At the same time, as the node of the national comprehensive transportation network, China Railway Express will develop towards providing all-round value-added services after the reform, and make use of its advantages of high-speed rail to transform from a single transportation business to the integrated development of global e-commerce, global warehouse transportation and distribution, and financial supply chain.

At the same time, the “high-speed Rail Extreme Speed reach” will also help China Railway Express and China Railway Corporation to lay a smart logistics foundation with the help of artificial intelligence and big data. Science and technology will be the core competitiveness of the new logistics era. The new logistics system cooperated with SF Express will fully open the era of smart logistics. Through artificial intelligence and big data, it can provide users with fast logistics with better service and higher distribution efficiency.

It has to be said that the in-depth cooperation between China Railway Express and SF Express in terms of products will truly establish an ecological closed-loop with logistics as the core, which is not only a major reform of China Railway Express, but also a new starting point for the logistics industry.

A high-end express industry revolution also started

FedEx and UPS defined the speed of modern express and even modern logistics in the last century through airplanes and the global aviation network. Sf Express and China Railway Express jointly launched the “high-speed rail Extremely fast”, which will play a huge role in driving the whole express industry chain, and a revolution in the high-end express industry has also started.

I. Meet the demand of quality logistics in the era of consumption upgrading

The current logistics and express delivery industry, on the one hand, for some urgent documents, luxury goods and other important goods delivery demand is also rising, on the other hand, users have higher requirements for the timeliness of logistics delivery, which has put forward higher requirements for express delivery. “High-speed rail extremely fast” is just a product born to meet the demand of high-end logistics distribution, it will also promote the whole domestic high-end logistics forward.

Second, we will comprehensively promote the development of a new economic belt centered on high-speed rail

When the high-speed rail network is fully covered, it will not only boost the economic development of central and western China, but also boost the development of China’s foreign trade. Now China’s high-speed rail has extended to Asia, Europe, Africa and America and other dozens of countries and five continents, future use of the advanced technology of high-speed rail will be reverse output external logistics, can compete with old railway powers such as Japan, coupled with the high speed rail + logistics the advantages of high efficiency, low-cost, safety, can further enhance high iron economic effect.

Third, it will help open up new prospects for trade diplomacy

Advanced high-speed rail technology has become a gold card for China. It has superior production capacity in transportation infrastructure and is also able to promote products with China’s core and advanced technologies such as express delivery, e-commerce and electronic products. Driven by the “extremely fast high-speed railway”, it can accelerate the efficiency of logistics and distribution services between China and neighboring countries and regions, accelerate the pace of commodity circulation and trade, and open a new situation for China’s trade diplomacy.

From this point of view, the logistics industry in the future is not only a competition between enterprises, nor an industrial chain, but also an ecological debate. Who is the architect, driver and operator of ecology, and who will be the biggest beneficiary? The cooperation between HSR and SF Express is just to build their ecology, so as to build a more mature comprehensive logistics system, and their formation of industry ecology may cause a new round of reform storm in the logistics industry.

Liu Kuang, meditation on the Internet, wechat official account: Liukuang110