As new energy vehicles continue to get people’s extensive attention, how to improve the sales of car enterprises in new models, new markets, new cognition and how to buy a smart electric car has become a new energy intelligent era of automobile marketing problems.

Che Mai technology business original intention

Sun Zefeng, founder of Chemai Technology, said: “Founded the intent of the pulse, and we want to help customers from large end of the brand of the car to buy for the right and the new energy vehicles, new energy vehicles at the other end to help the brand more accurate find and reach the sales target customers, pulse in new energy car automakers matchmaking and Cenozoic between users as the man’s responsibility, let the B and C end direct connection is established, to achieve information exchange, high efficient match”. — Sun Zefeng, founder of Chemai Technology

Experience or new energy new marketing engine

New energy vehicles are at a completely different stage of development from traditional cars. Compared with advertising brainwashing, it is a more direct and efficient marketing method to let users experience vehicles.

“Smart cars are not only transportation tools, but also will gradually become an intelligent mobile space with higher functional richness and complexity. It is difficult to understand without experience, so experience is particularly important in the purchase of new energy smart cars. If the user wants to fully understand the car, he must experience it. Intelligent vehicles, focusing on experience is the core insight of the team in the deep cultivation of products and services.” Sun zefeng said.

Chemai Technology is the first company in the industry To conduct “experience-based marketing” for car enterprises. In 2020, it cooperated with Xiaopeng Automobile To carry out experience-based marketing activities, and launched 300 P7 coupes in 10 cities in China, including Beijing, Shanghai, Shenzhen and Guangzhou, providing 1-3 days of in-depth experience. With technology, comfort and intelligence as the core selling points, it achieves high frequency offline exposure in the region, carries out rapid sales transformation and accumulates high intention car buyers.

At the same time, actively explore marketing innovation mode, launched the country’s first new energy intelligent vehicle experience platform — SUPEREV® super electric. Provide horizontal comparison and in-depth experience of multiple models, accumulate real reputation of experience users, and help more consumers choose their own models through experience and content. In similar experiential activities, users can deeply experience their favorite intelligent cars offline only through the simple operation of SUPEREV® super electric mini program. This form is undoubtedly very convenient and attractive for car buyers.

In 2020, Chemai Technology will become a user of Ali Cloud. From APP development to system application, the underlying architecture of cloud service products will help the stable, safe and reliable development of enterprise business.

At the same time, Chemai Technology has won the winning prize and finally entered the global finals of 2021 Alibaba Battle of gods & BMW “Internet + Car” track.

Sun Zefeng said, “Choosing to participate in the competition held by Ali Cloud Innovation Center can obtain the ecological resources provided by Ali Cloud, and promote the enterprise to a larger market and enhance the influence of the enterprise through the battle of gods competition. At the same time, we also hope to take this opportunity to establish a connection with our target customer BMW, and then we will consider participating in the Smart travel track stars of Ali Cloud Innovation Center.”

Two core businesses

To B, “Experiential marketing” provides experiential marketing solutions for new energy vehicle enterprises, which can help them accurately locate consumer groups. To allow users to participate in the in-depth test drive experience, the first step is to set up the scene, Sun Zefeng said, scene marketing to achieve good results, one of the most important factors is precision. In other words, get the right product for the right people. Taking Xiaopeng project as an example, the age structure of the industrial park selected by the vehicle family is mainly about 30 years old, and the main model ranges from 200,000 to 300,000. Both the acceptable price band and the age structure are highly overlapped with Xiaopeng.

To C end, the innovative consumer brand “SUPEREV® Super Electric” of Chemai Technology can provide multi-brand and multi-model experience and accurate word-of-mouth content recommendation To the new generation of users. Through user experience and word of mouth, real and massive data is gradually formed, and structured smart label recommendation helps users make intelligent purchase. After becoming SUPEREV® super electric member, you will have super member rights such as one-stop car watching, in-depth test drive, car purchase fund, exclusive consultant and so on.

Customer value

Deliver more positive energy and enhance the influence of enterprises

Digital technology has accompanied the growth of enterprises, and the automotive industry has ushered in great changes. Chemai Technology will continue to innovate and explore in the direction of digital marketing.

As an innovative consumer brand under Chemai Technology, SUPEREV® actively advocates and promotes green travel in the future, and provides the new generation of users with more intelligent new energy intelligent vehicle experience and purchase methods.

Deliver the concept of environmental protection, science and technology, fashion of life, create interesting and different pleasure experience with users, and contribute to achieve the goal of carbon peak, carbon neutral.

The original link

This article is the original content of Aliyun and shall not be reproduced without permission.