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There is no doubt that “Double 11” has arrived before November. Not only apps, but also major apps are racking their brains to take advantage of this trend to make a big push, or reward users, or increase engagement, or sprint KPIs. Push is the most direct way to convey the good news to users.
Today, most mobile apps have a notification push feature. As one of the ways to remind or wake up users, good use of push is an important start to achieve business goals efficiently.
Improving product activity and user engagement and retention requires refined operational strategies, and more importantly, the support of underlying technologies such as high delivery rates and user layering capabilities. In terms of message push service, considering the development cost and delivery rate, most apps give priority to third-party service providers such as Rongyun.
As a PaaS manufacturer focusing on communication cloud track for many years, Rongyun uses IM+RTC+X “full” communication solution to efficiently empower developers. Among them, push is one of the earliest X capabilities created by Rongyun. Developers only need to integrate a set of CLOUD IM SDK, no need to connect with multiple mobile phone brand manufacturers one by one, you can get the ultimate experience of reaching target users in milliseconds. Combined with the ability of label push, multiple push scenarios and push statistics, the APP can accurately “hit” target users.
One-stop push, fine operation
As the saying goes, do not conform to the user’s habits of push are playing rogue. Push operations need to balance user experience with platform goals to ultimately satisfy users and bring value to the platform. Rongyun push service not only covers the whole platform, but also opens API interfaces for developers to achieve accurate push of multiple scenes according to user portraits and provide one-stop services such as statistics.
Full coverage of push platform
Comprehensive coverage of Xiaomi, Huawei, OPPO, Vivo, Meizu, OnePlus, Realme, FCM, APNs mobile phone system level push channel, to ensure the success rate of push.
Rongyun has already connected with the push platforms of various manufacturers, and the SDK of Rongyun can be used to obtain the ability to connect with push platforms of various manufacturers in a one-stop manner, without the need for separate connection.
Full & label push
Set user labels and group labels according to user attributes, establish accurate user portraits, make push more accurate, and improve push click rate, conversion rate and user retention rate. Based on the personalized needs of users, push can not only improve the conversion rate, but also meet the needs of users.
Multiple push scenarios are supported
Support text, rich media, custom messages and other content push, attract users to click, meet the push operation requirements of various scenarios, such as: social interaction notification, transaction status synchronization notification, system upgrade, account wake up notification, activity operation notification, etc.
Push statistics capability
Push effect analysis, check push data of mobile phone manufacturers’ platforms through Rongyun platform, such as push success, failure, reach, click, and effectively master push quality.
Message-level push property Settings
In single chat or group chat scenarios, you can set the push properties of a single message when sending it, such as the title, content, channel_Id, channel type, and whether to display push notification forcibly. Developers can flexibly set the properties based on service requirements.
Push multi-language template Settings
In global services, end users of applications are distributed in multiple countries. When sending notifications about system upgrade and operation activities, users in different language environments need to push different operation contents.
Through the push template, you can select the content in the corresponding language from the push template according to the language environment set by the target user for remote push, enhancing the operation effect and improving user experience.
Accumulate deep, advantage leads
With rongyun’s profound technical accumulation in the field of IM instant messaging and its stable and reliable message push service capability for many years, Rongyun push service has many leading advantages.
One SDK solves all problems
As long as a set of RONGyun IM SDK is integrated, it can obtain IM instant messaging ability and push operation ability, and it can realize system notification and station reminder module within the application simply and quickly. Facilitate business operations, improve retention and recall rates; It saves time and energy for developers to connect with multiple manufacturers at the same time, and reduces development and use costs.
At the same time, Rongyun set up a professional team to respond to developers’ inquiries at any time, answer developers’ questions, and assist developers to locate and analyze problems.
Powerful underlying architecture and efficient distribution
Rongyun communication network covers 233 countries and regions around the world, with thousands of dynamic acceleration nodes, which can rapidly reach users.
To ensure high efficiency, Rongyun implements push distribution through two models of group distribution and batch processing, and adopts consistent hashing algorithm. A push request is only related to the number of downstream nodes, not affected by the number of devices, which greatly improves the distribution efficiency.
Multi-channel strategy ensures delivery rate
Rongyun SDK connects with push from various manufacturers, and with its own push channel, it intelligently selects the optimal scheme, guaranteeing the arrival rate and timeliness of push to the maximum extent, and giving developers the ultimate experience of reaching target users in milliseconds.
System-level channel preference: When the client initializes for the first time, it sends the push type supported by the application and the current device information to the server. The IM push service matches the push type supported by the application and the background configuration information one by one and returns the system-level push channel that matches the device preferentially.
FCM preference for Overseas Users: Due to the inherent advantages of Google Native Push (FCM), when users access an overseas IP address, the FCM channel is preferred.
Self-built channel to ensure delivery rate: If there is no matching system-level push, Rongyun will enable self-built push channel RongPush to ensure the maximum delivery rate of push.
Various modes and flexible choices
Rongyun push service provides two push modes: landing notification with message content and non-landing notification without message content. Developers can choose to use them flexibly according to their business needs.
Landing notification is the arrival of a message that generates a session of the cloud system to the user. Users can receive instant messages while online; When the user is offline, Rongyun message will generate a remote push by default and store the message offline. Within 7 days, the user can receive the pushed message after logging in.
Anonymous notifications generate a remote push to reach the user. IOS uses Apple Push Notification Service (APNs), and Android uses the Push service configured by developers in the SDK, including Rongyun Self-research Push, Xiaomi, Huawei, Meizu, OPPO, Vivo, FCM and so on.
In addition, Rongyun uses private binary communication protocol to encrypt the whole process of data transmission to ensure communication security, so that push can really play the role of a sharp tool for operation, and help APP easily win all the major tests for operation.