This introduction

Why is retention more important to business success than other measures? How do you optimize your retention strategy? In this episode, Marcus Gners (Chief Strategy Officer and Co-founder, Lifesum) and Nir Eyal (Best selling author of ‘Hooked’ and ‘Indistractable’) explore how habit building apps need to build user habits to improve retention. How can these indicators be effectively measured? How do you develop idiomatic usage? Let’s hear from an expert.

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Program address: Build user habits and improve app retention

* This podcast is in English.

This guest

Nir Eyal (Best selling author of ‘Hooked’ and ‘Indistractable’)

Nir Eyal writes, consults and teaches across disciplines in psychology, technology and business; He has also been a lecturer in marketing at The Stanford Graduate School of Business and the Hasso Plattner School of Design. He co-founded and sold two Technology companies since 2003 and was named “The Prophet of Habit-Forming Technology” by MIT Technology Review. Nir is also the author of two best-selling books: Addictive: Four Product Logics to Get Users Hooked and Irresistible: In addition to blogging on his NirAndFar page, his work has been featured in The New York Times, Harvard Business Review, Time Magazine, and Psychology Today. He is also an active investor in habit-forming products.

Marcus Gners (Chief Strategy Officer and Co-founder, Lifesum)

Marcus Gners (Chief Strategy Officer and Co-founder, Lifesum), Lifesum is an online nutrition project that uses technology to help users improve their quality of life by eating healthier. Prior to Lifesum, Marcus was vice President of Business Development in Stockholm and Los Angeles for Stardoll, a gaming company. He is responsible for key account partnerships and global performance marketing, having successfully grown 140 million members worldwide in three years. Marcus has also held technical, journalism and management consulting positions throughout his career, and holds a degree in communication from the Burgess School of Communication and an MBA from the Gothenburg School of Business Economics and Law.

Introduction of the album

The Google Play podcast “Apps, Games & Insights” focuses on the mobile Internet, Apps and Games business, as well as the broader industry, to explore the hot topics of the day, get you thinking, and get you going!

The podcast is co-hosted by two Google employees, Tamzin Taylor (Head of Business Development for Google Play Apps and Games in Western Europe) and Dirk Primbs (Head of ecosystem and Developer relations for the EMEA region). From industry experts’ insights, behind-the-scenes stories, to practical experience, each program will bring you exciting content from different perspectives.

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