2018 is known as the “first year of blockchain”, and many investors and entrepreneurs are chasing this trend. A set of data on the “First China Blockchain Media Social Responsibility Forum” held on August 5 showed that from the second half of last year to now, the number of new blockchain media and we media is up to 485, with an average of one blockchain media being born every day, showing a trend of a hundred flowers blooming in Renaissance era.
Of course, the fire of blockchain is inseparable from the media’s publicity and praise. After Li Xiaolai recording event became the media ceng hot topic of the best object, and recently there was news that Leek financial to create a blockchain media platform in the name of leek and attention, the media this play seems to be more and more wonderful.
Who is right and who is wrong about the wild growth of blockchain media?
In the media industry, news is limited, and major “we media” people still have to contend with the timeliness and writing Angle. Naturally, there is no time for precipitation and innovation. Therefore, we see that there are many people who make up the number without making up the number.
February 21 this year, titanium media body, chain founder Zhao Hejuan in the circle of friends anger against gold finance infringement chain exclusive article, caused extensive attention in the industry, Zhao Hejuan said gold finance more than once copied their platform article, and posted a number of groups of pictures to prove. Such plagiarism seriously infringes upon the rights and interests of the original author, destroys the “painstaking efforts” of others, and lacks the basic morality of a media person. Even golden Finance, a well-known blockchain media platform, is suspected of “copyism”, not to mention other small media.
Of course, this kind of plagiarism is only one of the wild growth of blockchain media. As a new wind, the market has never lacked malicious speculation, profit from the people.
As we all know, blockchain technology is still in the development stage, many business models are not complete, each project is not mature enough. However, some media one-sided exaggeration, malicious speculation, distortion of facts, by the block chain “shell” pyramid scheme and currency speculation trap, the block chain as a tool to circle money. In the interest of temptation, many investors flock to, blindly follow the trend, the results found to be deceived regret.
Some time ago hole heart appalling “a day raise billion space chain fraud case”, is a typical malicious hype. The space chain project team seriously faked in the private equity white paper, and used the white paper to carry out false and exaggerated propaganda to raise their own value, which caused many investors to suffer deeply and become a cut leek.
As we know, only with the promotion of media can blockchain truly come to the eyes of the public, allowing more people to understand and pay attention to this new thing that can bring industrial change. However, nowadays, the media generally have confused values and seriously plagiarize from each other. In terms of professionalism, some media even cannot effectively distinguish the sources of news, quoting words out of context and telling false reports, which convey wrong information to the majority of entrepreneurs and investors, and also bring many adverse effects to the blockchain media industry.
Amid the chaos, the media has more unanswered questions
Under these chaotic circumstances, the credibility of blockchain media has declined rapidly, and investors tend to be calm. According to IT Orange data, the proportion of blockchain media that have not yet received investment accounts for 50.31%, the proportion of angel round financing accounts for 25.16%, and the proportion of A-round financing is even less, only 8.81%. With the cooling of capital, the pace of blockchain media is gradually slowing down. In addition, the pain point of the industry is gradually revealed, and the development of blockchain media is more difficult.
The first is the scarcity of talent. Since this year, the monthly salary of 30,000 to recruit journalists, 60,000 to recruit editors and other such high salary recruitment news can be found everywhere, but also let the blockchain has received unprecedented attention. In the first two months of 2018, recruitment demand for blockchain-related talents increased 9.7 times from the same period last year, according to BOSS Zhipin. Such a large amount of demand reflects the serious imbalance of talents related to blockchain.
Second, the growth of blockchain media blowout, causing traffic anxiety. Due to the emergence of the blockchain field, blockchain media are mostly new enterprises. At the same time, in today’s situation where monks are abundant and flesh-less, in addition to some blockchain media platforms such as Mars Finance and Chives Finance, other we-media articles are generally read less and lack of traffic. It is understood that some head platforms, the reading volume of an article is up to about 10,000, and usually only five or six thousand, relatively, small platform article reading volume is only a few hundred. Blockchain media, which was founded more than a year ago, only has more than 1,000 fans now. In the flow of troubled, a large number of media suffering, this has become a common problem in the industry.
The most critical is that blockchain media has not really explored a reliable profit model. As with other media industries, advertising is one of the main sources of blockchain media, but the lack of traffic in the blockchain media industry today has reduced advertising costs, resulting in very little revenue.
Under the influence of these problems, the current development situation of blockchain media is grim, which is not as bright as the surface. According to the Clearbo index, through the statistics of more than 600 blockchain public numbers, from February to July did not more text accounts were 311, 226, 258, 276, 260 and 263, visible blockchain from media stop more and more, many media have chosen to quit or transition. Industry insiders believe that blockchain media has entered the “death tide”.
But in troubled times, heroes emerge, and in this case, staying together may be better for getting through the winter. Platforms such as Babbitt, Mars Finance and the recently hot Leek Finance may bring some enlightenment to “we media”.
Can group-warming salvation be a lifesaving medicine for we media?
Under the wild growth of blockchain media, the survival situation is not optimistic. However, on various platforms, we media seem to find different opportunities for development.
Babbit, as the earliest platform of blockchain media industry, has long had its own content style. Currently, Babbit website is divided into vertical services such as information, video, and events, providing basic information and data services to blockchain entrepreneurs and investors. The most critical thing is that babbitt has attracted many users with a concentrated and professional audience by relying on the blockchain and bitcoin communication community it has established.
The establishment of blockchain community can not only provide a service window for communication and interaction between users, but also effectively increase user stickiness. At the same time, the existence of the community is easier to be shared and spread by users, bringing more traffic, it can be said that it is beneficial to others and selfish. As the number of users grew, the platform staff could take more operational measures, which laid a solid foundation for the expansion and development of content on the platform after Babbitt.
Mars Finance focuses on the training of blockchain newcomers, which is similar to a knowledge-based platform. In addition to digital currency quotes and new currency dynamics, the platform also includes open classes and beginner’s entry services, and provides independent and objective 24-hour blockchain technology and industry dynamics. In addition, Mars financial success lies in the self-made “Wang Feng Ten Questions” phenomenological program is well known to the industry.
“Wang Feng ten Questions” is an interview program hosted by Wang Feng, founder of Mars Finance. Every episode will invite celebrities in the business community to participate in the interview to talk about blockchain-related hot spots and future trends, etc. Therefore, Mars Finance has gained great attention in a short period of time and gained fame. In addition, the self-made columns such as The characters of Mars Finance and Mars Open Class are also favored by many users and have achieved great success.
Leek of finance and economics is different from other vertical chain block media platform, the platform content, leek in addition to covering of finance and economics “block chain market application and data”, “virtual currency market”, etc, also involves comprehensive financial news “, “and” financial innovation of science and technology “and other financial information, platform more rich content, media do more than a single block chain, Also fully developed as a financial media.
In today’s fierce competition environment, almost all blockchain media focus on the relatively single content of blockchain, resulting in a lot of repetitive content and a small amount of production, so that users’ selectivity and viewability are greatly reduced. However, Chive finance creates more possibilities for future development through full coverage of financial information. Its rich content guarantees traffic, and also brings new ideas for the development of blockchain media industry.
In short, whether it is babbitt’s communication community, Mars finance’s self-made programs, or Leek Finance’s full financial coverage, each of the three platforms has its own “secret book”, which is exactly what makes them successful. Breakthrough innovation, deep development of original content, out of the platform homogenization of the “dead end” is the only way out of blockchain media, rather than sketch corners, blindly imitation.
On the other hand, in terms of profit model, many are not one, so as to achieve “diversification”. At present, the platform only relies on the meager advertising income, which is obviously not enough to support the future development of its own media. Moreover, due to the immature blockchain project, it is difficult to break through in terms of profit. But Babbitt, Mars finance and Chives finance will benefit from various models of content linking to financial product development, as well as advertising and content payment. In addition, they will attract more outstanding talents in the field of blockchain through advertising sharing and original incentive to participate in the construction of the platform for win-win cooperation and explore an effective and feasible policy for the profit of the platform.
In a word, the role of media in the development process of blockchain is indispensable. After the brutal growth into the cold period, it also indicates that blockchain media is gradually maturing. But to be fair, though the babbitt, Mars and leek finance financial media has achieved good results, but the block chain technology is not mature, the application of the ground has yet to solve, it is still unclear future of chain block media also, believe that there will be more after the media to join to the wave of chain blocks, who can under the waves to reach the other shore is worth looking forward to.
Article/Liu Kuang public account, ID: Liukuang110