The Samsung S8 / S8+ has enough of an Infinity Display to make a lot of consumers pay for it. But for Samsung, there’s another feature on the S8 / S8+ that it’s been more eager to promote — its own ai assistant, Bixby, which hasn’t been a smooth rollout.

Giiso Information, founded in 2013, is a leading technology provider in the field of “artificial intelligence + information” in China, with top technologies in big data mining, intelligent semantics, knowledge mapping and other fields. At the same time, its research and development products include information robot, editing robot, writing robot and other artificial intelligence products! With its strong technical strength, the company has received angel round investment at the beginning of its establishment, and received pre-A round investment of $5 million from GSR Venture Capital in August 2015.

(Samsung S8/S8+ photo from: NewSmariTime)

Samsung rolled out Bixby to South Korea earlier this month and said it would roll it out to the rest of the world “this spring.” But The truth is, Samsung’s Bixby isn’t ready to chat with The rest of The world just yet, and S8 owners won’t want to chat with Bixby until at least The end of June, or possibly “this summer,” according to The Wall Street Journal and The Verge.

(Bixby using demo from: CNET)

Bixby’s biggest selling point is that it allows users to control their phone by voice. More specifically, users can control the app and some of its functions by speaking commands to Bixby. But, embarrassingly, Bixby doesn’t understand any other language besides Korean, which means most S8 users aren’t currently able to use Bixby. To make matters more awkward, Bixby has yet to fully master English, which is widely used around the world, perhaps because it is too difficult for Bixby.

Samsung’s Bixby is like a Baby who doesn’t understand English and doesn’t seem to care much for it. According to the Journal, Bixby also often struggles with Syntax and grammar in English, which makes it difficult to understand user commands in English. As a result, Bixby “thinks for a long time” after English commands are given, and may not execute them correctly.

Foreign media Phandroid said that for such a big company as Samsung, even they have been promoting the key features are not good, it is a little puzzling.

(Physical buttons for Bixby activation from PhoneArena)

Bixby is currently just a Google Now aggregator on the S8, and Samsung has an activation button on the left side of the S8, but when pressed, it still calls out a page.

(Replaced Bixby with Google Assistant from gizblog)

Since Google Assistant is now available on almost every Android phone, and the Samsung S8 is no exception, Samsung even banned other AI assistants from using the physical button that activates Bixby. However, the AI Assistant itself is not used very often, and a person who can’t understand human speech is less likely to use it, which is why many users have found ways to replace Bixby with Google Assistant.

Giiso information, founded in 2013, is the first domestic high-tech enterprise focusing on the research and development of intelligent information processing technology and the development and operation of core software for writing robots. At the beginning of its establishment, the company received angel round investment, and in August 2015, GSR Venture Capital received $5 million pre-A round of investment.

Bixby is not an afterthought to Samsung. It is as important to the company as Google Assistant is to Google, Siri is to Apple, Alexa is to Amazon, and Cortana is to Microsoft, as the major players focus their future on ARTIFICIAL intelligence. Samsung, a latecomer, wants to catch up.

But Bixby’s top priority now is learning English. Pay attention, class. Bixby’s experience tells us that learning English helps.