“Buy books mountain pour, home place is small”, “buy books for a while cool, move tears two lines”……
If you are also a heavy book hoarding patients, must be too many books have no place to put, reluctant to move to throw away, take away and trouble trouble empathy. For “idle” books, the best way to deal with nothing more than to give it to the people who like this book, but second-hand book trading is a time and effort, time is not pressing can be in xianyu, Douban tongcheng, Confucius old book network and other platforms to spend ten days and half a month waiting for the right person; If time is tight, even if you can’t bear to feel sorry, you can only choose to donate to throw a bundle to sell.
Therefore, when more fish like BOOKOFF appeared, the hoarders seemed to have gained salvation. According to word of mouth, literary young people rushed to the library, eager to sweep all the books into the library. Duo Catch fish public number harvest 300,000 users at the same time, also have been led by the angel round, led by Jingwei China A round, as well as Tencent’s new round of investment.
However, in a lot of praise, criticism is also rising and falling, second-hand book market new players catch fish word-of-mouth polarization. Catch more fish want to become China’s BOOKOFF, this matter is really reliable?
Follow BOOKOFF’s example and catch more fish to help the second-hand book market
The recycling process of multi-catch fish is as follows: user scan code – machine review and evaluation – express door-to-door collection of books – manual review – payment – renovation – shelves. From the point of view of the recycling process, compared with the C2C model of second-hand bookstores such as Confucius Old Book network, multi-catch fish has three advantages.
Unified pricing: For C2C second-hand bookstores such as Confucius Old Book Network, sellers can set prices freely, while the book quality platform is not controllable. Every time a well-respected teacher on Weibo recommended an out-of-print painting reference book, individual sellers on Confucius Old Books would seek to bid up the price, resulting in a chaotic market pricing that was far higher than the actual value of the book.
But in the BOOKOFF model, users actually sell books to the platform, which then sells them at a flat price. Duozhuoyu, which emulates BOOOFF, effectively avoids the problems of difficult evaluation and chaotic market pricing of second-hand books sold by individuals, and users do not have to spend a lot of time dealing with buyers or spending a lot of time in Posting scattered books.
Unified renovation: Books sold on the second-hand trading platform differ greatly in appearance integrity and genuine piracy, leading to a discount in second-hand book shopping experience. Like BOOKOFF, Duozhuoyu chooses to renovate the recycled old books. During the screening stage, the products that affect the integrity and beauty of the books are eliminated. After disinfection and disinfection, they are re-sealed to standardize the quality of the books. Therefore, the second-hand books on Duozhuoyu are relatively complete, and the quality is also relatively guaranteed, which effectively improves the user experience.
Unified logistics: knowledge is not only a power, but also a heavy weight. Logistics cost has been an important factor hindering the online circulation of second-hand books. After painstaking efforts, users may get the result that the book price is not equal to the freight. In this regard, the method adopted by more catch fish is to cooperate with SF Express, by SF staff door-to-door collection of books, express costs are borne by more catch fish, effectively avoiding the problem of individual exchange not worth logistics costs.
The BOOKOFF model seems to be working smoothly in China, but it’s not.
Who is the imaginary enemy when you catch more fish?
The meaning of words can change when the context is different. China and Japan have different national conditions, and the market environment that Duozhuoyu and BOOKOFF face is completely different, so it is inevitable that they will not adapt to the environment. More catch fish wants to promote the circulation of second-hand books, help users save time and improve efficiency, but it seems to have chosen the wrong enemy.
From the point of the price, how to catch fish the recycling price is lower than the market price, generally the recycling rate to 2 to 4 fold, only a few books to the original 5 fold recycling, how to catch fish on the price advantage, if users have appearance in good books around will prefer to sell used books such as the high platform, how to catch fish at this stage will lose part of high-quality ShuYuan.
The recycling price has no advantage, the price also has no advantage, catch fish individual non-out-of-print book pricing in more than 50% off, even higher than the new book pricing jingdong and other book e-commerce, and the price of second-hand books in good condition is almost the same as the new book. Perhaps because the base is small, catch more fish intelligent pricing system and market pricing error is a little big.
From the analysis of book prices alone, the imaginary enemy of more fish is no longer Confucius and other second-hand trading platforms, but closer to jingdong and other book e-commerce. However, the difference between Chinese and Japanese book markets lies in that Japan’s second-hand market is also very mature, many consumers even only consume second-hand goods rather than new products; Japanese readers are eager to buy paper books, and the price of paper books is also very expensive.
China is different. First, the habit of second-hand goods consumption has not been formed by the public. Second, we pay equal attention to paper books and e-books, and paper book purchases are mainly online. According to the Analysis report of National Book retail Market in the first half of 2017, the national book retail market increased by 10% year-on-year, and online stores increased by 30% year-on-year. The pricing of books in China is already low. Users can also get discounts to buy new books on jd.com, Amazon and other platforms, not to mention the book e-commerce companies that love to create festivals from time to time have preferential book buying activities such as reducing 100 from 200. Why do users choose to buy new books instead of new ones at the same price?
The recycling price of more fish is low, the price is almost the same as the new book, and there are few book categories. If you want to promote the recycling of books and let more users choose to catch more fish, I’m afraid another attraction is needed.
Recycling mechanism has many shortcomings, catch more fish can not give users a sense of security
In addition to the price issue, it is worth reviewing the multi-catch recovery mechanism again. There are many problems behind the seemingly safe.
First, recycling needs to go through two rounds of screening, the machine can only screen the books that are not sold, the quality needs to rely on manual identification, so it can be seen that the system of multi-fish catching is not intelligent enough, the recycling process is cumbersome, and the efficiency is not high. At the same time, rejected books, can not be sent back with the user to buy books, if the user wants to recover must pay for freight, otherwise it is the default by more fish processing.
In short, users not only do not sell books, but also have to spend money to buy the books to be sold. Not only do they do more useless work in the transaction of recycling used books, but also have to pay extra costs, which has caused trust problems between users and catch more fish.
Malicious speculation and not to catch a fish more how to deal with the old books, unqualified is destroyed or sold to other institutions for recycling, or as a public welfare donation, but such processing book is how to catch fish that not only the trend of reading of Chinese master not accurate enough, also violated the promote book circulation of beginner’s mind, and no need used books people really enjoy the convenience of parity of second-hand books.
Second, the book recycling focuses on the best-selling degree and douban score high two points, the current number of recycling only humanities, business, life, science and technology four categories, actively rejected a lot of books, such as books published before 2004, teaching materials and teaching auxiliary books.
On the one hand, the book category is not complete, the number of books is relatively small, it is difficult to prop up the second-hand book trading market; On the other hand, users who have demand for second-hand books, most of them have the desire to collect first edition or out-of-print books, but catch more fish will limit the scope of recycled books, which means that users want to catch too much fish to find out-of-print books without doors, and sell them without doors. The inventory of second-hand books is very small, and many users buy second-hand books by robbing, without raising the circulation value of books.
Third, how to catch fish to commend by big data based on the interest to the user, but books a limited number of cases cannot sustain interest distribution, how to catch fish smart pricing system is based on the community to analyze consumer behavior, pricing and market is likely to disconnect “, this also is insufficient number of books.
The founder of Duozhuoyu once said that he wanted to serve users who are not sensitive to price, but value their time and efficiency very much, and he does not want the book to be wasted, and the concept is more consistent with Duozhuoyu. However, from the point of view of the whole recycling mechanism, those who catch more fish want to serve are knowledge white-collar workers with economic ability, and operate by default that users are willing to discard books. However, users’ time and efficiency have been wasted, and their intention of not wanting to waste books has been trampled on. This transaction process has obvious inequity.
Catch fish service balance imbalance, recycling and selling two bowls of water balance
Duozhuoyu wants to be China’s BOOKOFF, but it just applies the model. The most important reason why BOOKOFF is so popular among readers is that the service does not discriminate between any reader. The second-hand book trade is geared towards two groups, as BOOKOFF founder Takashi Sakamoto says: “We have two gods: readers who come to buy books and vendors who come to sell used books.”
On the other hand, catching more fish only ensures readers’ experience of buying books, and retains users through the operation of special book lists and high-quality books. However, the recycling mechanism seems to discourage users who want to share books. More catch fish positioning is a second-hand book seller, in the sentiment of more catch fish also need to put user experience in the first place, establish a perfect security mechanism, otherwise how to retain high-quality books, and then use high-quality books to retain users?
BOOKOFF type medieval bookstore not only wins in the book cluster new, also wins in the offline service is very intimate. Now the physical bookstore is back, lucifer and other chain bookstores have developed quite quietly, duozhuoyu, which has a certain scale, can also try to set up offline experience stores, professional staff check and accept books instead of handing them over to logistics enterprises, which can better ensure the quality of service. What’s more, the asset-heavy model, although expensive, is an indispensable advantage in the new retail context.
Nowadays, the combination of visual recognition and AI has been relatively mature, and more fish can also be considered to check books through the camera to ensure service and improve efficiency.
In a word, Duozhuoyu imitates the BOOKOFF model. Although it solves the problems such as lack of standardization of product appearance, difficult valuation and difficult price to cover logistics costs, the competitiveness of book pricing is not obvious, and the recycling process is cumbersome and the user experience is poor. Duozhuoyu has already captured some users as a innovator, but in the future, we need to solve the problem of trust and optimize the recycling mechanism, so as to generate economies of scale under the dual fermentation of word-of-mouth and innovation.
Article/Liu Kuang public account, ID: Liukuang110