Advertising, as a ubiquitous presence in our daily life, has a great impact on our life. Advertising industry is also a very large market and plays an important role in the development of commerce. BCH is just a cryptocurrency, but it is already in the advertising industry and will benefit from the advertising industry.
The Tribeos advertising platform integrates BCH into the advertising industry
Tribeos is a Bermuda-based digital advertising provider founded by Matt Gallant in 2017. The company is using blockchain to build an AD network to create much-needed transparency to eliminate AD fraud. They see platforms like Google Adwords and Facebook as black boxes where no one knows what’s going on, so there’s a lot of fraud going on in the industry, anywhere from $19 billion to $100 billion. Tribeos aims to stop fraudulent activity associated with the online advertising industry and build an advertising network. Since they are big fans of the BCH ecosystem, Tribeos will use BCH as an integral part of their infrastructure and build their advertising network on the BCH chain.
Second, by leveraging Bitcoin cash, Tribeos charges only 10-12% for Tribeos payments between advertisers and publishers connected through Tribeos, making Tribeos itself more competitive compared to Google Adwords and other providers that offer 30-50%. And whether they accept payments in dollars or otherwise, Tribeos uses BCH behind the scenes. This, for BCH, will bring a lot of business to BCH.
In addition, Tribeos has launched a security token offering (STO) called “FIRE” that will be issued under the SLP protocol and will provide INITIAL public offering (IPO) -type protection in crypto assets. If Tribeos’ system works, the Bitcoin Cash network will be attractive enough to attract more businesses to use BCH.
Memopay brings ads to the BCH chain
The Internet has completely transformed the advertising business into a new medium, and programmable goods will create new ways to share advertising content. An application called Memopay uses the BCH network to serve promotional on-chain ads. According to the Memopay website, advertisers can introduce products and services to BCH users through onchain messages. This is primarily an OP_return transaction to which a person or organization can bind a message that can be read through a block browser. Memopay sends advertising messages directly to thousands of active Bitcoin Cash users via the BCH Dust exchange. So far, the company has run six on-chain campaigns and sent a total of 88,063 AD messages. One transaction may be 0.00001111bch (1111 SAToshis), Memopay says 95,623,876satoshis have been distributed.
The advertising effect of this model is also good. Cyberian Mine, for example, ran a campaign using Memopay. Memopay sent 10,000 AD messages, resulting in a 110% increase in organic traffic to the company’s website, according to Bitdb query statistics. In another example, Memopay tied an editorial shared online and sent a link to 1,000 BCH users. After 24 hours, the campaign had a 2.5 percent click through rate (CTR). For blockchain companies, the biggest benefit of such services is a direct connection to the cryptocurrency audience.
What does getting into advertising mean for BCH?
Advertising is an essential link in the process of business, but also a very large industry. When BCH is introduced into the industry, whether it is only using BCH payment or advertising distribution through the BCH chain, it will greatly increase the usage of BCH.
Second, it also presents a new idea for business solutions. For some problems that cannot be solved well by traditional networks, we can try to solve them through a decentralized and immutable network like BCH.
Thirdly, many traditional platforms, such as Google, Twitter and Facebook, hold an unfavorable attitude towards cryptocurrency advertisements, and the users of these platforms are not very accurate users of cryptocurrency. AD platforms like Memopay built on the BCH network not only deliver cryptocurrency-related ads, but also achieve the desired results for merchants. This is mainly because the BCH network is open and uncensored in a way that traditional web platforms cannot. It also gives blockchain companies more options for delivering ads.
Finally, advertising will also become a bridge between BCH and other enterprises or businesses, so that more businesses can know BCH and its advantages, so that more business activities can be brought to the BCH chain, which is of great help to the improvement of BCH’s own value.
This is a new attempt for BCH, whether it is to bring BCH into the traditional advertising industry or to distribute advertising directly through the BCH chain. BCH itself is a potential network that can be combined with many industries, not just social, advertising, etc. BCH network always welcomes innovation and believes that with the help of many supporters, BCH will set foot in more industries and create its own emerging network in the future. BCH will also gain momentum from these innovations and help more users.