Yesterday, Lu Songsong blog received “market supervision bureau” notice, lu Songsong himself to go. Arrived market supervises bureau just know, the person in charge says we broke the advertisement law.

When he opens “Internet advertisement monitor system”, open violate rules notice, just know the reason inside. It turned out that the local supervision bureau had received a notice from Beijing Haidian and Shanghai supervision Bureau that an advertisement about training on Lu Songsong’s blog was illegal, with a total of 6 links.

And the monitoring system to monitor the content is: the advertising appeared “IELTS training” “guarantee” “commitment” and so on. The landing page of the training advertisement, there are violations of the content, was checked.

Then back to the background of “Internet advertising monitoring system”, I found that the original system gave such a structure: Lusongsong blog (compliance) — alliance advertising (compliance) — landing page (violation).

We looked carefully and found no such advertisement. I didn’t understand the reason until I saw the background of the system. I immediately explained to the staff that this was the content of baidu Union advertisement, which belongs to the display of thousands of faces, as shown in the picture below.

I explained to the person in charge: this advertisement is baidu alliance advertising, is JS advertising code, the way of display belongs to thousands of faces. The AD content is randomly displayed according to the user’s search habits, and the webmaster has no authority to modify the AD content.

But since the system has issued the instruction, the person in charge still wants me to write a “advertisement situation to explain”, explain the content that should explain clearly because it is baidu alliance advertisement to appear randomly in the document, be not my company to publicize actively. The material was uploaded to the background, the person in charge of the audit no problem, this matter was calculated.

Things are small, but enough to prove the supervision of the market supervision bureau, so be sure to remind you to accept advertising, especially e-commerce publicity pictures, must be serious, verify good words. Otherwise once gave a problem, it is to write all sorts of material, it is fine, the gain outweighs the loss.

Source: Lou Songsong blog

Source link: lusongsong.com/blog/post/1…