Perhaps Amazon determines that you this is a false discussion, Amazon way will make discrimination through many factors, the first is the account quality, followed by the content of the discussion of the truth, there is the discussion of the moment, for example, you bought the product has not been used, you are very professional, that is obviously very false! Of course, There are also instances of Amazon mistakenly deleting.
1. Retention rate The retention rate here mainly refers to the retention rate of the seller’s new product and the buyer’s account. Suppose that either of them presents retention rate problems. 2, the buyer’s account is not safe this need not say more, the general seller to find a test person, the met said his buyer account has no problem, this actually does not have much credibility.
The main problems of buyer’s account are :(1) buyer’s account retention rate; (2) The buyer’s account may be infected; (3) The buyer’s account is too new; (4) The buyer’s account IP is too high. 3. Review was detected to be unsafe and deleted by the system, which is mainly judged by the buyers’ comments. As long as it conforms to Amazon’s policies and regulations and is not a random comment, it may not be deleted.
For example, the speed of leaving comments and the retention rate mentioned above, if a new product is initially reviewed at the same time as it hits the shelves, it will trigger the review by Amazon robot due to the rapid speed of comments, resulting in the disappearance of comments. Special attention: suppose that in a certain period of time, the seller does not control the speed of new product reviews, and excessive reviews for new products, and repeatedly disappear may be triggered review, of course, there may be deleted; Listing can easily be restricted or even removed. Amazon sometimes deletes reviews during peak season…
How to get review for new products safely? 1, control the retention rate of the first, the most important is to control the retention rate. A lot of sellers new products out of the first single, and then continue to work on the preliminary review. Note: 1 single review, retention rate is 100%, very dangerous. Suggestion: In the early stage of putting new products on shelves, brushing orders is not recommended to leave comments immediately. It is recommended to wait until the order reaches a certain quantity, and then consider appropriate evaluation or request comments. Secondly, if you want to get a high rating review, it is necessary to have a high quality discussion content.
Sellers can refer to the Top Customer Reviews of the same type or product, record and summarize them, and then write comments based on the selling points and differences of their products, preferably with pictures or videos. Note: the practice of providing comments by yourself or advising sellers on how to write comments is not recommended for sellers to conduct inspections. It needs to be operated in a prudent manner. The best method is still to let reviewers write by themselves, and do not present inappropriate contents that violate Amazon’s policies.
Suggestion: Assuming that the new sales volume has been initially improved, in the stable rise, this time to reduce control of the number of brush, after all, the quality of the product itself and listing is the core. Finally, review must be obtained through some channels. The following 7 are common review sources for sellers :(1) reviewers of Top Customer Reviews of the same type or product; (2) Evaluation replacement among sellers; (3) Find reviewers from foreign social media, such as Facebook, youtubee, Instagram, etc.; (4) Foreign Chinese and local students; (5) Friends and relatives abroad; (6) Writer websites, such as IWriter, Upwork, etc.; (7) wechat evaluation group
In previous columns, we’ve talked more about how to optimize our links and advertising over time. But in practical operations, competition is unavoidable. In the past two years, new sellers have been entering Amazon, competing for traffic to sell the same products as sellers or self-created listings. If you don’t know your competitors well enough, you may be overtaken by your competitors. In order to avoid this situation, it is necessary to conduct a more detailed analysis of competitors and formulate a market competition strategy suitable for amazon approach.
Here, we were able to take Michael Porter’s 5-force model and market game base strategy and apply it to the day-to-day operations of the Amazon approach. Porter believes it is important for companies to have a thorough understanding of the rules of the game that determine the attractiveness of an industry when developing their competition strategy. The rules of the game can be analyzed in detail in terms of five competitive forces: the existing competitive situation of the job, the bargaining power of the supplier, the bargaining power of the customer, the hijacking of substitute products or services, and the hijacking of new entrants.