1, photos,

Instagram is a platform for sharing photos. Here are some details to pay attention to:

(1) Purpose

First, what is the purpose of the post? So people can see it? Promotional activities or promotional messages? Interact with the audience?

(2) Shoot light

You’ve seen photos with poor lighting and blurry images? It’s hard to draw attention to these images, so try to shoot in a well-lit area, preferably with natural light, because natural light is a natural filter that gives your images a lot of flavor.

(3) Editing

When taking pictures, don’t just take one picture. At first it was hard to know exactly which Angle would be more appropriate. Do some editing before Posting, or adjust the brightness, correct the horizontal lines, try some different filters, and you’ll see how different the image becomes!

(4) Consistency

Consistency between images and text is very important for brands, as communities are also important channels of communication with consumers. Especially when the image style is very different from the past, it can not only feel strange, but also more likely to mislead consumers. If you’re running a community brand for the first time, this should be consistent with your brand perception.

2, labels,

Hashtags matter more on Instagram than on any other social platform. The reason is that Compared to other platforms, Instagram’s search feature is that users often use tags to search for similar images and posts, and therefore use tags correctly. Can bring a lot of traffic to your post.

In general, most users will tag 5 to 10 tags, which can be highly interactive. It is also recommended that all labels be written in the first message so that the label is clearly visible to the user rather than buried in the picture description. Don’t use as many tags as possible. It does work. In cases where there is a high correlation between tags and posts, you, as a business user, should be more aware of tag abuse. After all, you don’t want yourself. The layout of brand posts is messy and unprofessional! Hashtags are to Instagram what SEO is to a website, when used correctly hashtags can attract traffic and attention to you!

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