I often hear businesses say that e-commerce is difficult to do, and now the emergence of small programs, can save the declining, various modes of e-commerce?

From the platform-based e-commerce 1.0 era represented by Taobao and JINGdong, to the vertical e-commerce 2.0 era with deep segmentation brands such as women’s clothing and maternal and child, to the “human-centered” decentralized social e-commerce 3.0 era, consumers’ shopping and access to services gradually tend to be divided.

In order to adapt to the changes of consumer groups and consumption scenes, all walks of life have to increase more costs to build more platforms and channels for acquiring customers. The wechat team has also noticed the change.

Since the release of small programs, wechat open platform to empower the industry as the goal, through the rich flow entrance, connecting people and scene interaction, people and everything connection, constantly upgrading the implementation of strategic layout, so that wechat small programs in the future is very likely to become the leader of the e-commerce 3.0 era.

Wechat small program e-commerce open the bonus period, to put it plainly is “lower cost, higher return flow realization”. For wechat small program, the most important thing is to combine its function with other marketing means, to maximize their own functional attributes, so as to better achieve transformation.

As a matter of fact, mini programs have flourished in e-commerce. Jingdong, Vipshop, Mogujie and other e-commerce platforms have gained a large number of new customers from them. A number of special selling websites, such as Pinduoduo, Beibei Pinduotuan, Zi800 and Roll Discount, have also achieved good results by using mini programs. As for the original rely on the public number to do content e-commerce content creators and offline entity stores are also small program e-commerce as the next direction.

With the gradual rise of the small program category of e-commerce, this e-commerce form created out of thin air by wechat at the present stage, when the dividend of the flow of e-commerce on traditional platforms has passed and the growth is weak, merchants see a new e-commerce model combining the top and bottom lines. Many small programs and other e-commerce small programs have recently completed a new round of financing.

The more capital poured in, the more popular the mini-programs became. Following Tencent’s footsteps, Baidu and Alibaba have also entered the game. Small programs and Taobao tmall are two types of e-commerce. One is platform. Although the overall traffic is large, businesses still need to purchase in order to expose and obtain traffic, such as participating in promotional activities or buying advertising space. Its main responsibility is fans, you need to test products and services to retain customers and develop new customers.

Based on this, those who want to find a breakthrough in e-commerce businesses have entered the market, more than 90% of the market has done small programs, and those who previously only do offline business entity stores are also trying to use small programs to expand business.

So miniprogram shows Tencent the possibility of taking down Alibaba’s e-commerce empire.