[AliExpress redefines user experience by integrating HMS Core, achieving 60% growth in daily active users.]
The e-commerce industry is booming, and response speed is the core demand of consumers for e-commerce applications. In addition, consumers expect great experiences and services throughout the application, such as notifications and transaction tracking. Therefore, how to further improve user experience has become the breakthrough for e-commerce platform to continuously attract customers.
Aliexpress is one of the world’s largest cross-border retail platforms, with more than 150 million cumulative buyers worldwide. The e-commerce website is dedicated to connecting Chinese sellers and international consumers, providing buyers and users with smarter shopping methods while helping sellers achieve business success. However, like other e-commerce platforms, AliExpress also has two major business pain points:
First, some buyer users did not receive promotions in time and missed out on exclusive offers. Second, AliExpress has had trouble converting advertising leads into registered users, which has hindered the platform’s development and hurt sellers’ sales.
To this end, AliExpress has worked closely with Huawei HMS Core to optimize the problems mentioned above and achieve rapid user growth based on HMS Core’s open capability. Aliexpress’s success not only demonstrates the diversity of HMS Core capabilities, but also confirms the important role these capabilities play in solving common problems for e-commerce application developers.
In the blink of an eye, the notice is delivered accurately
For all e-commerce applications, merchandising and promotion are two key activities that influence the shopping experience. Huawei push service provides powerful message push capability, covering more than 200 countries and regions around the world, and sending 50 billion messages a day.
In addition, the service provides push receipt, which feeds back the message sending status to the developer server after the message arrives, so as to help developers understand the delivery result and better formulate message sending strategy. The service also supports multiple message styles, making it easy for developers to customize messages to engage users and interact with them in the most effective way.
For example, developers can choose from a simple text message style or a more advanced Inbox style and button style, modify Settings (including application ICONS, vibration feedback, and notification bar message updates), and choose message styles based on a variety of unique user needs to improve notification read rates and user engagement.
With Huawei push service, AliExpress has established an efficient message push channel between the cloud and end users, and the online arrival rate of messages can reach 99% within 10 minutes. In this way, sellers on AliExpress can send offers and relevant information to buyers in a timely manner, and establish a strong relationship with customers. On the other hand, aliExpress buyers can receive timely targeted notifications from their favorite sellers and product categories, making the shopping process more efficient and better than before.
In addition, Huawei’s push service also provides Deep linking capability, which directly leads users to the activity landing page instead of just opening the home page of the app, greatly improving user access convenience and users’ satisfaction with AliExpress.
Rapid delivery activities news, and more users have the opportunity to see platform preferential activities, and sellers use push preferential message send range, also can improve the success rate and effect of activity, such a virtuous circle, it is message notification service can help the electric business platform ascension to improve customer satisfaction, enhance the brand loyalty, and promote growth performance, This is particularly significant for the e-commerce industry, where user loyalty is prone to change.
With one click, you can log in safely and quickly
Before the integration of HMS Core, aliExpress had a cumbersome user login process. People who want to buy from the platform must first complete a series of logins that take time and effort. For example, platforms require people to provide a lot of personal information in order to authenticate themselves. This process often presents problems. Some users are more cautious, often reluctant to provide personal information to new sites or unfamiliar sites, so it is likely to directly give up the purchase of goods in the process. These process issues are particularly acute in time-limited situations, such as limited sales or flash sales.
Huawei account services provide key capabilities to solve these problems, helping developers create simple, secure, and efficient login and authorization processes, and ensuring secure login and access. Now, users only need to click the “Huawei Account Login” button to use their Huawei account to log in to aliExpress platform, easy and convenient. The Huawei account service also supports multiple devices, allowing users to perform seamless operations on multiple devices at the same time, such as mobile phones and tablets.
In addition, Huawei account services give top priority to user privacy protection and are designed to ensure user privacy. It supports two-factor (password plus verification code) authentication, provides a high level of security and complies with GDPR compliance and industry standard protocols such as OAuth 2.0 and OpenID Connect. Huawei accounts have also been certified by EuroPriSe, the European certification authority for privacy protection, using advanced industry-standard technologies to protect users’ privacy and data.
Using Huawei account services, AliExpress has optimized its login process to improve conversion rates by shortening user journeys and reducing redundant and problem-prone operations. After the integration, no matter whether users are registered or not, they can quickly log in to aliExpress platform to participate in promotional activities and buy goods, which greatly improves the satisfaction of both buyers and sellers.
After the integration of the above two HMS Core services, AliExpress app has performed very well in Huawei app market.
Within one year after the integration of Huawei account services, more than 460,000 users successfully logged in to AliExpress through the convenient process provided by Huawei account services. In addition, Huawei’s push service helps AliExpress apps deliver messages in a timely manner, driving user activity to a new high — 60% more daily active users than before the integration.
This cooperation has brought aliExpress a great harvest and once again proved HMS Core’s technical strength and commitment to partners. HMS Core will continue to provide developers with a wealth of tools, capabilities and resources to help them grow their businesses in new ways.
The original link: developer.huawei.com/consumer/cn…
Original author: Pepper