Recently, at the site of the sixth World Internet Conference held in Wuzhen, zhejiang provincial government and Alibaba Group cooperation development of government affairs nail for the first time officially released.

With the official appearance of government affairs Nail, Government affairs Nail Business Division general manager Ye Jun and his team also gradually into the public vision.

How does government affairs Nail nail help the government to do digitization? Alibaba itself is how to do enterprise management digitization? With these questions in mind, we invited Ye Jun to tell us the story of him and his “organizing zhongtai”.



(Ye Jun, General Manager of Government Affairs Department & Enterprise Intelligence Department)

[Ali’s first Computer doctoral student]

In August 1999, When he was still an undergraduate at Sichuan University, Ye Jun, together with 4-5 classmates, set up a website named “Sichuan University Wangjiang Building” and launched HOMEFACE. It is a campus site similar to Facebook, with different sections such as chat rooms, music, movies, software, college and so on. It is very popular among college students. According to the introduction, in that computer network has not yet popularized the age, sichuan big Wangjiang floor daily visits UV over ten thousand, and became a well-known website of education network.



(Interface of Sichuan University Wangjiang Building)

After graduating from the university, Ye Jun chose to continue his study in the university until he graduated from the doctor’s degree in 2007. With solid theoretical knowledge of Internet computer and rich practical experience, Ye Jun joined Alibaba and became the first doctoral student in the computer department of Ali.

In the more than ten years in Ali, Ye Jun has successively worked in several departments. However, according to Ye Jun, he mainly did two things during his working in Ali: one was technical service related to enterprise marketing; Second, digital transformation of alibaba’s internal enterprise management and organization management.

When he first joined the company, he worked in Ali Software Business Division, focusing on toB small and medium-sized enterprises to do the purchase, sales, inventory and CRM system. At that time, Ye Jun was responsible for the architecture design of Ali Want Want unified login and enterprise open platform, which was later integrated into taobao open platform system. Subsequently, He joined Aliexpress, ICBU technology Department and other departments successively, incubating and supporting Aliexpress wireless App and “Xinbao” business technology respectively. Among them, “Xinbao” as an enterprise-level credit transaction service, the B2B yellow Pages website into the trading era.

In these departments, Ye Jun supported a lot of technical work related to enterprise marketing, and also made him see the importance of enterprise informatization and digital development behind the “transaction”.

With this idea in mind, Ye Jun came to the Enterprise Intelligence Division and led the department to start the digital transformation of corporate management within Alibaba.



(Ye Jun delivered a speech at the Staff Meeting of Enterprise Intelligence Business Unit)

[Organization Center: Alibaba’s Digital Transformation of Corporate Management]

Ye Jun believes that in the era of digital economy, in the face of fierce business competition, enterprises are most concerned about how to achieve sustained and high-quality growth, and the most important factor behind this competition is the collaborative efficiency within the organization. A competitive enterprise, on the one hand, has the ability to manage customers, on the other hand, needs to have the ability to manage the organization, staff.

At the same time, he also found that with the change of Alibaba’s business environment, the emergence and integration of investment and merger ecological companies; The organizational synergy model of the company has developed from pyramid to flat network synergy. Collaborative efficiency within an organization is not just a matter of developing a system to save time and cost online compared with offline.

The enterprise Intelligence Division is responsible for the internal collaborative office and operation management of Ali Group.

These tasks seem easy to talk about, but After systematic review, Ye Jun found that this department has developed and accumulated over 100 products for alibaba’s core functions such as human resources, finance, law, affairs, goods, field and collaborative office. The professional business, service customization and complexity of system model architecture are beyond imagination.

With that comes an even bigger challenge: getting through the systems.

At that time, under Alibaba’s mid-stage strategy, the group’s operational data capabilities and product technology capabilities were integrated to provide strong support for all front desk businesses. Ali business and technology center through. It is urgent to get through the system of enterprise organization level.





“At first, these systems, like SaaS software, can only serve in their specific domain and cannot host the digital management of medium and large enterprises, let alone provide large-scale services for enterprises in more economies. “Ye Jun sees that the collaborative efficiency of organizations is now digital and intelligent.

“There is an old saying, ‘If you go to ERP, you will die; Don’t take ERP, wait for death ‘. “In an enterprise, it’s easy to buy a finance system, it’s easy to buy a procurement system, it’s hard to connect the finance and procurement systems.” “Digital economy is becoming a powerful driving force for the whole economy,” said Ye Jun. “Now is the most important time for the digital transformation of enterprise production and operation and enterprise management.”





“People, finance, law, affairs, material and field should be integrated service providers. To create an integrated service offering, the underlying islands of information must be connected. When we build a complete infrastructure of mid-stage capabilities, we can connect all this information and build on it to support enterprise intelligent decision-making.” This is how Ye Jun described the “organization of central Taiwan” in his mind.

To this end, he took the lead in opening up alibaba’s enterprise personnel, finance and legal management and operation and coordination systems, leading the team to do three things: 1. Opening up the master data of the system; 2. 2. Implement Taiwan standards in various fields; 3. Unify technology and improve delivery capacity. From then on, we built the center stage from zero to one.

To get through the master data of the system is to get through the core master data of personnel, finance and space in the multi-environment of Alibaba economic organization, so that the system can be truly connected and coordinated.

In order to open up master data, Ye Jun also took the lead in the integration construction of the group’s authorized account system, which opened up 7 to 8 thousand application systems within the group and realized “no password, no login”. “Employees can log in between apps without any conscious action or switching.” In the annual appraisal of Alibaba Organization Department, this project also won the highest honor issued by the Organization Department: Alibaba’s “Customer First” Red Strawberry Award in 2017.



(Red Strawberry Award from Alibaba Organization Department)

The problem of enterprise service scale and customization can be solved by establishing the standard and unifying the technology and improving the delivery capacity.

Business needs of various departments and business units of ali group are very complicated. “Take Ant group and Cainiao Group for example, the management needs of the two businesses are very different. Because their regulatory compliance requirements are completely different, they have different requirements on the work system, process, interface and even approval flow. Have to be customized.”

The standard is a strong grasp of enterprise management. Currently, Ye jun and his team have different governance standards based on the business nature of Alibaba’s economy.

The standard is followed by a unified r&d technology selection and business delivery model, so that businesses can achieve rapid customized delivery. It can not only reduce the development cost to the lowest, but also meet the personalized needs of the business in time.

“In the past, Damai mainly managed and operated its business through traditional mail, with limited efficiency. However, if a complete OA system is redeveloped, a large amount of development resources will be invested in the whole cycle from demand scheduling, research, programming development, testing to launch. But now, the business students of Damai.com can spontaneously complete the process construction with the technical support from the middle stage of the enterprise.

According to the report, this technical capability is also exported through Aliyun, helping more than 1,000 enterprises to rapidly deploy systems and applications.



(In March this year, Ali-developed 0 code development platform “Yibian” was officially launched in the cloud)

“We have the ability to empower large and medium-sized enterprises to support their digital transformation and liberate information silos.” Ye Jun said.

In addition to serving enterprises, at present, this set of organizational practices in Taiwan that Ye Jun and his team have explored inside Ali have also been exported to the field of digital government. The first cooperation object is the government of Zhejiang Province.

[Government Affairs Dingding: General platform of government affairs Collaborative Office]

Zhejiang has been exploring the government digital transformation for a long time, but it is not easy to realize the government digital transformation. In Zhejiang, only the provincial institutions correspond to more than 60 departments, forming about 2,000 systems. With the addition of cities, districts and counties, the government departments of Zhejiang province operate more than 20,000 information systems. And these more than 20,000 information systems are mostly independent of each other, forming a “data chimney” and “information island”.

Alibaba believes that the digital government is moving from the 1.0 era with “online government affairs” as the core to the 2.0 era with “data-based operation” as the core.

In July, Alibaba announced an upgrade of its strategy to serve the digital government. The government affairs nail released at the World Internet Conference further enriched Ali’s strategic layout in serving the digital government.

“Alibaba is the creator of the concept in China and we have accumulated a lot of ideas about product technology,” says Mr Ye. So when we enter the field of government affairs, at the beginning of the thinking is to support the masses online, the government nailing realization of the government online, people, money, things, things of the concept of digital operation.

In Ye Jun’s opinion, from the digital transformation of Alibaba to the digital transformation of the government, some fundamental problems and needs of enterprises’ operation in Taiwan are the same:

“In the past, the government and big companies had the same ‘department walls’ and’ data walls’. A certain data in the household registration system might not be available in the public security system. It takes many times to open a restaurant or get a birth certificate.

As a technical tool of reform, the goal of Zhejiang government affairs nail “Zhejiang government nail” is to advance together with the reform of government governance mechanism, remove the “data chimney”, connect the “information island”, achieve strong coordination, improve efficiency and promote openness.



(Site of government affairs Nail press Conference jointly developed by Zhejiang Provincial Government and Alibaba Group)

“Government affairs coordination seems simple, but it is very different from daily social interaction and business work. On the one hand, it pays special attention to information security and on the other hand, it is highly organized.” “Normal social networking apps promote the connection and collaboration between people, but government work requires the collaboration between people and organizations,” said Ye. Specifically, politicians don’t represent individuals, they represent organizations and work together in their public capacity.”

A typical scenario is that when it is necessary to collaborate with a government department, it is usually based on business lines, positions and transactions. It is “looking for positions” rather than “looking for people” directly.

In view of the characteristics of government work, government affairs nail nail products to do a new design.

For example, in terms of security, government affairs nail adopts high-strength algorithm to implement the whole database encryption protection to ensure data security. Moreover, the new version of government affairs nail design more flexible deployment mode and more comprehensive functions, including proprietary cloud, hybrid cloud deployment mode.

In the specific function, government affairs nail nail also made a large number of specialized design. For example, Government affairs Dingnail has designed an exclusive address book for government affairs. This address book supports setting the visibility of the address book according to multiple types, and hierarchical and decentralized management of the address book ensures orderly management.

Not only is the address book, government affairs nail overall can also achieve the effect of thousands of thousands of faces: government staff can according to the actual work needs, support by identity switch workbench, the implementation of work portal and personalized configuration of the application menu.



(Government affairs nail work interface, according to the specific needs of the work, different staff will have different work interface)

Through these designs, Zhejiang realized the government affairs organization online.

The next step is to serve government “customers” across the country. At the World Internet Conference, Alibaba Group CTO, Ali Cloud intelligent president Zhang Jianfeng introduced that government affairs In Zhejiang dingding operation is very successful. “It’s also a very valuable thing for Alibaba. We have created value for our customers and accumulated capabilities. In the future, dingding will also serve national ministries and commissions, large central enterprises and so on.

The burden fell on the Ye army, but this was not a new start for the Ye Army. “We’ve been pushing our way down the digital runway.”







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