On December 18, with the theme of “loading innovation source power”, Huawei AppGallery Connect Workshop · Salon was held in Guangzhou. Partners and developers gathered together to share and exchange wonderful content such as application industry development trend, promotion methods, operation growth practices, and constantly explore and discuss business success models. We should seek opportunities and breakthroughs in a complex environment and foster new driving forces for application innovation.
Accelerate application innovation, win-win, all-scenario smart future
Huawei application Marketing Director introduced that Under the soft and hard driving of HMS ecology and 1+8+N hardware ecology, Huawei is firmly building a new ecology of full scene intelligence. Among them, Huawei App Market plays a pivotal role, connecting developers and end users, and facilitating the rapid growth of HMS ecosystem.
Huawei App Market provides users with full-scene, high-quality content and services, and at the same time, it is multi-dimensional to empower and motivate developers, focusing on supporting the high-quality AppGallery Connect sample points built together with developers, and opening DIGIX innovation studio for joint innovation with developers. And the AppGallery Connect Institute, which has been launched to fully empower developers both online and offline, has become a “connector” for developers and consumers, an “accelerator” for application innovation and an “amplifier” for commercial success.
AppGallery Connect demonstrates the core role of enabling app innovation
AppGallery Connect application one-stop service platform, after a year of polishing and efforts, has improved the quality and quantity of services, a total of 87 services opened, including the newly launched mass testing service, prediction service and translation service, services cover the whole life cycle of application “creativity, development, distribution, operation and analysis”. Help developers to improve development and operation efficiency, realize the scale of user and revenue growth.
Through crowdtesting services, developers can invite trusted users to participate in testing before the release of an application and automatically generate test reports based on user feedback to help developers optimize their products. Based on Huawei’s analytical capabilities, the prediction service utilizes AI algorithm and machine learning technology to achieve multi-dimensional directional and accurate crowd prediction.
In previous communication, developers have given feedback that they hope the application can have certain translation guarantee, and localization is the most basic appeal. In order to solve the problems of translation quality guarantee and limited support language, AppGallery Connect launched translation service, providing professional multi-language human translation service capability, and realizing high-quality global distribution.
Huawei Game Center builds content distribution capability to break through traffic dilemma
In the operation process of game life cycle, Huawei Game Center hopes to achieve more detailed operation, from booking, internal testing to the operation after the launch and launch, to provide developers with operation means of game life cycle, open more types of activities, and launch pioneer testing, material testing and other services. Build content distribution capabilities based on premium game content and community, hoping to provide users with “professional, fun, fresh and fair” content.
Since 2018, Huawei Game Center has produced a variety of columns in the process of content construction, including “New You Whistleblowing Room”, “Game Intelligence”, “Planning Without Defense”, “Chungtong Community”, “Travel Style” and so on. For example, the column “Planning Without Defense” is no longer limited to graphic performance, but interviews with well-known producers, planning or distribution line leaders to tell how to make a good game in the form of video, presenting the real game production environment and the voice of big players with the first perspective in the circle and more high-level video content to players.
Huawei game center operation experts also mentioned in the share, “On the road of content transformation, we will continue to explore. In the future, more and more content columns will be produced, and we hope to communicate with more developers to find ideas and directions. “We’re able to deliver great content to our customers in more diverse ways.”
Promote business promotion strategies to expand application traffic scenarios
In the commercial promotion strategy, huawei application market with huge amounts of quality resources, including the list, search, product class, and for the application of the promotion provides a variety of incentives to support plan, such as for new application amount, custom launch ecological 1 + 1, spark program and references, with richer and more creative application form, Assist partners in efficient distribution and accurate acquisition.
At the same time, Huawei application market commercial promotion has launched product functions such as search card, crowd orientation, shadow placement and so on. Taking the upgrade of “search card” as an example, developers can attract users’ attention in the search results page through the explicit forms of diversified materials such as pictures, GIfs and videos, and improve the conversion rate. In the face of more diversified user needs and broader space for growth, Huawei application market will continue to optimize products, improve customer service quality and open up more possibilities for the growth of partners by focusing on traffic scenarios, delivery experience, effect capabilities and marketing programs.
AppGallery Connect Institute empowers mobile applications and loads the source of innovation
In order to better support developers, AppGallery Connect Institute not only provides rich online training courses, but also provides a broader offline communication space, gathering industry knowledge, industry insight, industry ability, to provide a foundation for application development and management and industrial ecological construction to meet various needs. We also invite industry experts in various product areas to share with us and explore more segmentation scenarios and the possibility of commercial success. I hope all developers can innovate and grow together through full communication. At this point, huawei Application market AppGallery Connect Study club · Salon in Guangzhou successfully concluded.
Stay tuned for more details. You can also visit AppGallery Connect’s official website to learn more about huawei app Market AppGallery Connect.