At the age of 22, I entered the workplace. At first, I was an editor of the e-commerce website and then I did development for two years. Finally, I turned to products.

One is that I’m too mean to be qualified
Second, there is nothing to write about because all the articles on the Internet have…

The body is abroad, heard a concept [full stack product manager], after a slight smile….

I have always felt that I am a full stack product, so I don’t think so. With the concept of copy hotter and hotter, own it, you can Google it found a lot of people’s understanding of the whole stack products manager 】 deviation, more and more online and a corresponding books sell also is very good, if the guest officer who really according to the book’s contents all learned, congratulations you, you are not far from the CTO, that’s right, is the CTO, not a CEO…

I just said a lot of things are available on the Internet, so I have to write something different, not empty, not abstract, just say dry goods.

So there are three things not to say:

  1. Some basic common sense does not speak, a lot of online, too lazy to join in the fun

  2. No knowledge that does not involve philosophical dialectics. Therefore, we should not talk about pretentic idealism, materialism emphasizing factual basis, or metaphysics with the same tone as BAT at every turn (products do not always imitate BAT, spirit is the mapping of matter, so real thoughts are dry goods, imitation is imitation after all). Everything should be based on reality and seek truth from facts.

  3. Empty knowledge. Why? You should have seen a lot of these articles, what did you absorb after reading them? No, I was just wasting my time.

Since [full-stack product Manager] is so hot now, I will start with full-stack products.

First of all, philosophy, the existence of philosophy itself is to study what is the origin of the world. So which came first, consciousness or matter?

In fact, the two are materialistic dialectical relations, consciousness is the mapping of matter, the change of matter stimulates the change of consciousness. Then the change of matter is the internal cause, and the change of consciousness is the external cause. Therefore, we need to see the essence of internal cause through the phenomenon of external cause.

So everything has two dimensions to think about, so what is a full-stack product manager?

In my opinion, full-stack products are considered from two dimensions, one is breadth and the other is depth (horizontal sword and vertical sword).

  1. Full stack product manager’s breadth perspective, as shown in figure :(hard work, embezzlement will be prosecuted)

The above content selection is different, different directions are different routes, some people like to study technology, so after understanding the product to understand the technology can indeed be deeply ploughed on the road to technology, do CTO is not impossible.

Some people are more focused on growth models and data analysis which is very helpful for market penetration and promotion and it’s good to be a CMO

Knowing layout, planning and creating new business models is very likely to become A CEO, and someone who knows how to engage in every product activity and attract new hires, and then summarizes his own theory after practice is very likely to become a COO. Therefore, the path to promotion is also different. (The path to promotion and what to learn will also be covered later)

The product is only the form of expression belongs to the external cause, while the internal cause is the means of planning and operation of the whole product, which can be called the product comprehensively, so as to maintain the market position.

So why do you need to know marketing and operations?

In fact, operation can change the strategic direction of products to a certain extent, and products can only be developed with the support of technology, which also needs to meet the needs of the market when doing technical support. Only by comprehensive understanding can the overall layout of products be designed, which has a great relationship with understanding the needs and product design.

Recently, a news blew up, which seemed to change the theme color of the APP with the color of the phone case. No product that knows a certain technology will put forward this requirement. No product that understands the market and operations would have a similar requirement.

In addition, products do not only exist in the Internet high-paying technology industry, but also play an important role in P&G. Qiao Dada also used the characteristics of this position for reference to determine the position of product manager. Therefore, from the perspective of the whole company, the product is the most core key, as shown in the figure:

The product provides the idea, the technology is used for realization, the market is used for realization and the whole process is operation, so a lot of books on the Internet have been talking about the Internet, and this kind of characterization limits the imagination to some extent. Our life has long been set by business, tangible and intangible, objects or services, which is not a product? So misinterpreting a place like technology is narrow and requires more understanding to plan a product.

So the product of prototyping and doing a needs analysis is going to be obsolete, and the full-stack product manager is going to be everywhere, not just on the Internet, but in every aspect of life. (For example, the front desk is what the user sees, the back desk is where the administrator operates, and the counter in the bank system is the front desk, the vault and the debit and credit verification of data are the back end, and so on and so on.)

It’s a lot, right? In fact, there are some specialties. Therefore, it is only necessary to understand several aspects of knowledge in each dimension. To know which aspects of knowledge will be discussed from the depth of products. The depth of full-stack products will be introduced in the next chapter.

“The people are painted, the world rises, all the sons of hundreds, only I horizontal and horizontal”