Editor’s note: Establish pleasure, confuse them with industry jargon, use consistency as your sole guiding principle, apply some fuzzy visuals… Today’s top 10 tips are all tongue-in-cheek, intended to poke fun at designers who are just a formality.
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Build pleasure
Don’t know how to express your intention to use rich animations or cute illustrations in your design? Just use the word “pleasure” properly and talk about how you understand the psychology of your users to create a psychological experience that they love. No one cares if your solution is functional or expensive, and if you don’t have enough data to back up your design intuition, you can remind everyone that you’re building a lasting emotional connection with your users.
Final tip: Show everyone a classic Maslow hierarchy of needs icon, then point them to the warm and fuzzy concept of the self-actualization layer at the top.
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Confuse them with industry jargon
Never mind that part of your job is to make things easy to understand, confuse their brains with some technical jargon and be afraid to ask you what those words really mean, the more weird terms you use, the less you’ll need to explain your actual design thinking.
If a client or stakeholder asks you why you’re doing this, all you need to do is say something like “It drives our brand value and builds an emotional connection with us,” even if it’s just a promo code entry box.
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Use consistency as your sole guiding principle
Consistency, the importance of your users may already be familiar with iOS, Android, or web application design and use of the model, but these patterns are not consistent with your design style, you have to stick to what you do is in conformity with the consistency, even if it means that the user such as you need to learn a new use way that unique complex drop-down list box.
If your product manager asks you to design for mobile, say that you are struggling for consistency, and that developers are not yet fully responsive, consistency allows you to not think about solutions for different situations, just copy and paste, and call it a day.
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Let aesthetics take precedence over function
Forget about solving problems with actual workflows. Obviously, all you need to do is copy those flashy, unrealistic designs. Who cares if there are studies that prove that your ICONS are inefficient, hard to remember, or lack value? Apples like white, they like left aligned. No one cares if they affect the experience.
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Learn (copy) from the best
Don’t know how to solve a problem? Just copy the relevant solutions from Amazon, Apple, or Facebook and use them in your project. When someone challenges you, say, “Here’s the solution Amazon uses.” They assume that if Amazon is doing this, there must be a good reason.
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Application of research preference
Can you justify spending weeks working on the design? Just create a beautiful icon to represent a large amount of collected data, and the larger the amount of data, the more impressive you will be.
If someone tries to ask you about your methods, sources, or raw data, you should tell them about it in private and try to avoid seeing them again.
Final tip: If you have some skills, such as making cool slides, you’ll get more nods.
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Let people think you’re busy
There’s nothing more impressive than having a wall of other people’s work, printing screenshots of other products, labeled “competitive product analysis.” Call everything you Pin on Pinterest “inspiration.” It’s about quantity, not quality. It’s important that people think you have a creative and busy mind.
Final tip: Stare at the wall for a few hours. Your colleagues will think you’re thinking seriously, and if possible, you can sneak off to sleep by drawing eyes on your eyelids.
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Use some blurred visual effects
Anyone can draw a Venn diagram. But can they draw a perfectly equilateral triangle?
Draw your graphics with two △△ or three △△△, and not only will it make everyone nod and lose their heads in your concepts, but explaining complex ideas with simple graphics will give them the impression that you have a creative mind.
The ultimate tip: Always put some important “values” in the overlap area of the graph.
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Human-centered design
You can’t be a modern designer if you don’t use user-centric design, and everyone in the lecture understood that they need to understand what users want and how to create empathy is the key to creating meaningful products. No one cares how successful products that were designed in the past are now, so it’s better to impress everyone how much you care.
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Stay focused on what your market needs
Oh, isn’t that nonsense? Do they really believe in what you’re doing with people? And want an easy-to-use design? Don’t worry, just tell them it takes a long time and a lot of money to build a user-friendly website. Tell them that your target market has the best computers and fastest Internet, and that they’re healthy millennials who don’t need to see a doctor. How do you know that? Because you said one of them!! You are your user!!
And, let’s be honest, usability design can keep you away from all the amazing scrolling animations that are added to the landing page.
Text tags? How ugly!
High contrast combination? How terrible!
Clear navigation? That wretch!
There’s no need to focus on whether you’re actually getting the point across to make your design work, or whether it’s actually improving usability and making your site SEO friendly. All you need is these parallax animations and a subtle contrast palette.
All right, jokes over, now for the serious face part!
All of the above “tips” are in jest (ω · ‘) and they illustrate the SINS I have committed in the past. And they’re just a byproduct of something we’ve been through. We try to try different things, to see what works and what doesn’t, to adapt to changing user needs and technologies. On the surface everything is understandable, but deep down inside, I have to admit that… Sometimes I’m not sure I’m doing the right thing.
Have you ever felt that way? Afraid that one day someone will find out you’re a liar? Along the way you fake success until one day you do. I recently learned that this is called imposter syndrome. When I moved to San Francisco, I felt a stronger feeling than I had ever felt before. When I start a job, I realize I have so much to learn. I found myself uncomfortable using my charm to gain approval from others. I don’t think my designs are good enough.
But anyway, I think they’re getting better and better. Or at least I pretend they’re getting better and better.
Note: 9 are the translation of youshi editor @stir-fried sweet potato, and the last one is the translator of designer Dousha, whose public account is “non-koban design”.
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“Excellent design has a lot of internal data, select a few good ones for everyone.”
Thedesignteam. IO
[Yushi.com original article submission email: [email protected]]
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