The title of the question is to ask whether e-commerce can rely on small programs, the body is new retail…
If you’re asking about new retail, I think it’s totally ok, it’s 90% sure.
If you ask about e-commerce, I think you’re only 50 percent sure.
New retail, more of a change in the retail scene. For example, the business scenario we are doing for some hotels is to put a small program code at the bedside of the room, and the guests can scan the code to pay and order some daily items (such as condoms… Cover your face), order food from the hotel cafeteria, or even book a ride to the airport. But this piece, the dependence on social is not so strong, say micro letter small program has the opportunity, in fact, Alipay small program also has the opportunity.
However, in the case of e-commerce, there are many things to be solved. The essence is how to obtain a large amount of traffic efficiently and realize it efficiently. As an e-commerce platform, there are a lot of things to solve and a lot of things to do in operation. The small program solves some points, but it is far from enough. Small procedures focus on convenient and fast, get through the payment, convenient sharing. But how does the traffic from e-commerce come about? Online customer service consulting system how to do? What about after sale? How is the logistics information done? There are too many points to resolve. For example, many businesses that have opened stores on our platform have encountered such a situation. After customers place orders through the mini program, the address they fill in is not clear, and the mobile phone number is wrong. At this time, the seller actually has no way to contact the customer and leave a message for the customer. Taobao at least can wangwang send a message to the guests…
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