As he expected, after quickly familiarizing himself with the business of the company, Ma Chunquan was sent to Northeast China as a project leader. The name of the initial teacher was “demand research”, but the actual work content was to grasp everything: During the day, I worked as a consultant, either busy in research or writing code. At night, I became a business person. I managed to get over one client after another with my strong drinking capacity.
Work performance can be called outstanding, ability to grow by leaps and bounds, ma Chunquan is not happy. Finally, on a hotpot dinner with the boss, he was literally “said to cry” by the boss. At first sound this matter some absurd, the emotional breakdown of the fuse, but is Peking University Chinese department of the boss thought that his article is not very good, on the matter of fact, the boss has a certain degree of literary talent, two to write articles this is not Ma Chunquan’s main business, a little bit not this. But the emotional outburst behind, is more successful more uneasy, more forward more no direction of confusion.
“I always felt that I had not found a main line in my life. At that time, I wanted to go to Dachang to lay a solid foundation.”
In 2005, Ma Chunquan joined the after-sales support department of Yonyou, which seemed far away from the core business departments, but he never tired of it: “My teacher told me that the after-sales department is a ‘no matter’ department. It is not a ‘no matter’ department, but we manage what others do not care. In fact, this is a very rare position, as long as you are willing, you can sort out the whole picture from the seemingly fragmented information. In large enterprises like Yonyou, except for the major product director, few posts can grasp the information of the whole business process, and the after-sales department has become a low-level information node.” His working pattern for those years was “answering phone records — using all the resources and capabilities to solve the problem.” It could be a client, it could be a consultant, it could be a project engineer. Every time the phone rings, it means a call for help, and Ma Happens to be born with an incredible sense of responsibility, which has a subtle chemical reaction with this particular job: In nearly three years, he not only mastered the complete business logic, a large number of technical and service details, but also established a solid trust relationship with many internal and external partners — many years later, many of the first batch of seed customers of Yi Express were the objects he helped in those years. When Ma Chunquan was sure that he had found the “foundation” he wanted, he then opened the crazy development mode. In the following five years, he was promoted repeatedly. He was involved in multiple jobs and different job functions. Every time, he could quickly get into the role and meet the job requirements. In 2012, he was promoted again, becoming head of the business unit where the after-sales support department was. It is said that character determines fate. Ma Chunquan runs two sets of verification systems in his heart, and from time to time he interrogates himself: one is “whether his growth has long-term value”, and the other is “how much money he is worth now”. While mastering the strategic management ability and technical solution ability, he paid attention to many problems caused by the reimbursement method of traditional enterprises. Ma Chunquan, who had a very decisive and crisp personality, decided that it was time to start his own business. In 2014, Ma Left yonyou to set up Yikuai. People with similar cognitive levels of growth pace get roughly the same total amount of returns. Part of the reason for the growth dilemma of technical people is that the acquisition of excessive wealth (industrial dividends) in their youth leads to excessive optimism for later life and the need for long-term growth planning. Have goals and ambitions, but don’t let your long-term goals cloud your immediate judgment. — — –
Don’t get into the printing business until you have written the book
For entrepreneurial Ma Chunquan has its own unique thinking, chose to “expenses” the enterprise in the process the most annoying headache scene as a starting point, not only because “can only be cut into the market, to establish small differentiation advantage”, and, more importantly, the “submit an expense account is a component of financial processes, and finance in the past for a long time, Stable logic, stable rules, stable process, suitable for standardized software products.” Ma Chunquan interpreted To B business in this way: “The difference between eastern and western enterprise service markets is essentially the difference in the degree of stability. Western business maturity is high and the market is stable and mature, so a large number of scenarios can be precipitated into software services To achieve efficient replication. On the contrary, The Chinese market is in a period of rapid development, constantly changing, iterating and developing. A large number of industries are in a period of dynamic change similar to the spring and Autumn period and the Warring States period, with complex internal logic and changeable scenes. Forcing the service to be software-based in such a market is equivalent to running a printing business before there is a ‘book with text’. When you finish a set of molds, the text has changed, and the sediment is also a pile of waste.” Six years in the business, every day is the darkest hour
Ma chunquan said at an event on September 8, 2020, “I started my business for six years and never experienced the darkest moment, because it was always dark, but that’s what’s interesting. The most fun thing is to explode to the limit when you can, and it’s fun to lose.” As mentioned above, Ma Chunquan is modest and “low-key” has become synonymous with him. Looking back from the perspective of God, momo’s four investors got their first investment, and their first customer after switching to the charging mode was a large high-quality order with a scale of 1600 people. Yiexpress was doing well in the initial stage. At the beginning of his business, Ma chunquan tried the “free + ecological” model of TOC, but he was not confident about the model, but “not confident about the charging model and whether the reimbursement software could sell”. It turned out that the service provided by Eexpress was enough to support a considerable amount of paying customer subscriptions. Ma Chunquan laughed that “customers forced us to change our sales model”. Still, By 2020 standards, Ma chunquan’s personality also makes E-Express less risky. For example, in the capital market, it has always maintained the concept of “cash is king”. At the end of 2019, it obtained THE C and C+ round financing of usd 50 million led by Tiger Global and Sequoia China, which made Eexpress appear to be at ease when facing the super black swan of the epidemic. Ma Chunquan admitted that the epidemic was a development opportunity for Yiexpress. “Since February, enterprises have started online operations whether they want to or not, which has also changed the psychological inadaptability and panic of mobile and remote operations.” However, he still did not forget the black one: “so calm for so many years, I thought this time radical, found that the effect is general, maybe the enterprise style is positively related to the founder’s personality, yi Express has to move forward steadily, slow down.” Over the past six years, Yikuai has been expanding its market scale based on the reimbursement scenario, while constantly seeking the possibility of evolution. On the one hand, it takes reimbursement as the entrance, links multiple consumption scenarios of enterprises, and establishes a one-stop aggregation consumption platform for business travel, travel, dining, office procurement and other high-frequency consumption items of enterprises. On the other hand, Ma Chunquan is also exploring the service products of “realizing the implementation of enterprise strategy around budget”. “Many enterprises are not good at making budget, and budget is actually an internal game launched with financial figures as the target. The essence of the game is to decompose the implementation of enterprise strategy step by step”. Unfortunately, the interview ended with Ma chunquan’s busy schedule. In an hour and a half, he will fly to another city. The last greetings before the show are as follows: Ma Chunquan: I’ve heard someone say that starting a business is like hurrying along with a shi. There will always be a lot of bad things. Science and Technology Entrepreneur: Entrepreneurs are also prone to psychological sub-health and emotional diseases. Do you have any suggestions on how to regulate emotions? Ma Chunquan: Drink.