Column | chapter nine algorithm

Url | www.jiuzhang.com

The emergence of the Internet and many online recruitment platforms has given employers and job seekers more options. Recruiters and employers often use the Internet and online job boards to search for candidates who are right for their companies, and depending on their hiring requirements, their search options are not limited to Google and Bing, they also search relevant social networks. LinkedIn, Facebook, GetHub, Medium, Quora, and so on.

Recent studies have shown that more than 90 percent of employers and recruiters use search engines to research people who are applying for their jobs. In order to find people who can really meet their job requirements and avoid hiring bad employees, they sometimes use search engines to find suitable candidates even before the job is posted.

So, as smart job seekers who want to adapt to this “relentless” search while learning to out-compete those who aren’t paying attention to that fact, they need to do personal SEO.

1. What is personal SEO?

● SEO(Search Engine Optimization) is Search Engine Optimization, refers to the understanding of Search Engine natural ranking mechanism on the basis of internal and external adjustment and Optimization of the website, improve the natural ranking of keywords in the Search Engine, so as to improve the website keyword ranking.

● “keywords” are phrases that searchers use to find information on the Web through search engines. The keywords searchers use are the foundation of search engine optimization. If you enter a correct keyword on a Web page, the page containing the keyword will appear in the search results.

● Personal SEO, is refers to the site through internal optimization and off-site optimization, so that after entering relevant keywords in the search engine, you can appear your name or related to your content.

2. The importance of personal SEO

The general process of HR screening candidates is as follows:

Job seekers fill out resumes on the Internet and online recruitment platforms

HR searches the Internet and online recruitment platforms

HR screens out the right candidates

HR sends interview invitations to suitable candidates

So if your resume isn’t searchable, or if the chances of it being searchable are slim, chances are it won’t be. Also, if an employer doesn’t find any information about you through Internet searches, you may be removed from the list of candidates. Because being invisible reduces your credibility, and you risk being labeled outdated.

Here’s an example:

If an HR person is looking for a JAVA engineer, if you have experience in JAVA and the exact word “JAVA” is not in your resume, your resume will not show up in their search results.

If your resume has the word “JAVA”, your name has been placed in the list of candidates, but when they are through the Internet search didn’t find any information about your experience with JAVA, or they will think you have been out of date, or you’ve got something to hide don’t want to let them know, might even think of your resume fraud.

Therefore, personal SEO is very important to your job search success. In order to get more exposure to your resume and get more interviews, you need to apply some personal SEO theories and techniques.

3. Advantages of conducting personal SEO

Doing personal SEO can help you get a head start on your job search by giving you more opportunities, including:

The work will come to you

Doing personal SEO will enable recruiters to find your application/resume when they search through Google, LinkedIn, your employer’s resume database, or professional association’s membership database for candidates who match their hiring requirements.

Your chances of getting a response increase

When recruiters use their job tracking systems (ATS) or resume databases to find candidates who fit their specific job requirements, if you do personal SEO, it increases the likelihood that your application/resume will be found, which increases the chance that your resume will be responded to.

You’ll get more interview offers

Recruiters typically conduct a search on LinkedIn or other social media to verify a candidate’s qualifications before sending out an interview invitation. They will verify your job application (employer, education, job title, etc.) using your LinkedIn profile or other trusted public sources. So when you apply for a job, you’ll want to conduct personal SEO to ensure that your LinkedIn profile or other trusted public sources are authentic, which will lead to more interview requests.

Greatly enhance the credibility of your resume

Conducting personal SEO is a form of personal marketing to you that can help your career. Because when you get your name on credible websites, when your accomplishments are visible, you become more known in your field. This adds a lot of credibility to your resume, which in turn leads to more job opportunities.

4. To summarize

It would be unwise to ignore the importance of personal SEO. Conducting personal SEO is not an insurmountable goal. While conducting public and private versions of personal SEO takes time and effort, personal SEO is an important skill today that will make your job search more successful and is a necessary part of your career development process.


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