It is the mission of every Internet practitioner to create products that users like and make them usable and easy to use. It is a good way to add some touching small designs to your APP. Of course, the premise is that the design can bring value to the user, never design for design’s sake.

Hello, this is the third article of 2017.

Usable, easy to use, love to use, these three levels are often used to describe Internet products. Usable is the basis, indicating that users can solve practical problems through the product; Easy to use is the pursuit of every Internet practitioner, so that users in the process of using the product more worry and effort, there will be no anxiety or impatience; There are only a handful of companies and products that can do this.

When using APP recently, I noticed some impressive APP designs, small design points, but heart. To you, I hope to inspire you.

1. Turn email into a paper airplane flight

QQ mailbox, every time you send an email, there will be a paper airplane icon and progress bar in the upper right corner. The process of sending emails is likened to a paper airplane flight, adding a lot of children’s fun, plus the accompanying sound effects. Let me use QQ mailbox to send emails every time, all a little more expectation.

Let’s take a look at the usual design: replace the waiting for an email to be sent with a little revolving chrysanthemum (load icon) with text that reads: Email is being sent, please hold on. Such a contrast, do you think the small design of QQ mailbox is more touching?

QQ email

2. Click the bottom TAB to go back to the top

As anyone who has an iPhone knows, I’m a heavy user of a nice feature that takes you back to the first screen by clicking on the notifications bar. But there is a pain point, because the notification bar is too high, it is difficult to operate with one hand, and the operation cost is high.

Poison, a shopping guide APP, the product is mainly content. When users scroll down too many screens on the home page, the first icon in its TAB bar becomes an inverted triangle, and the text becomes back to the top. Click to return to the first screen. Mom doesn’t have to worry about me clicking the notification bar back to the first screen anymore. Another common way to return to the home page is to appear a dangling icon in the bottom right corner of the page, and click to return to the top.

Poison APP

3. Design the next operation for the user

The iPhone has a function to slide down to the global search function, because I download too many apps, so I often use this function to search and locate apps. As shown below, when you invoke a search, the system will save the last search for you, and select all by default. This is really nice when you think about it, because there are two possibilities when the user launches a search:

  1. Continue the previous search;
  2. Enter for a new search.

This design is a good match for both situations.

Also designed for users, when the G-Sensor is turned on, the mobile phone screen will rotate accordingly; When you take a Didi Taxi, Didi will intelligently recommend your destination. This design method is a very important design principle, I call it “intelligent” principle, make design more intelligent, truly for the sake of the user

IPhone Global Search

4. Rescue ocD by sliding to remove small red dots

Apps use red dots to incentivize users to click, much to the annoyance of obsessive-compulsive disorder sufferers. QQ offers a compromise, still using red dots to alert you to unread messages, but allowing you to swipe away the red dots instead of opening a list of unread messages one by one. Laugh three times: ha ha ha ha ~

QQ

5. Prompt users without disturbing them

Mobile verification code login and third-party one-click login simplify the registration and login process and reduce the operation cost of users. But the new problem comes. I use wechat to log in some apps, weibo, QQ, Douban, and so on. How to do?

Youdao Cloud Note easily solves this problem by reminding you of your last login account in a hover box.

Youdao Cloud Note

6. Make feedback fun

When the page content is loaded, nothing slides up. The common APP approach is to allow the user to slide the page up, let go of the page to restore.

Let’s see how SAME does it. Same designed a screaming chicken at the bottom of the page, and the more you slide up, the louder the chicken squeals. As if to say, mental illness don’t pull up, no content. And the linear icon design is consistent with the same overall visual style.

same

7. Swipe instead of clicking

When you text a friend and find a missing word in the middle, the normal practice is to select the missing area with your finger and type in the missing word. But because the finger and the screen contact area is too large, and the finger will partly block the text, so often several times can not point accurately. At this point, many people will delete and type a new line.

Sogou input method through the left and right row to move the cursor position, pro test success rate of 100 percent. The specific approach is to slide around the sogou input interface to adjust the position of the cursor.

Sogou input method

8. Random rewards

The year 2016 is known as the first year of knowledge payment. The APP took the first step to seize the mind of users and positioned the product as knowledge service. Used for half a year to get, the column content is very professional, real dry goods. There are a lot of product design details that need to be refined, but it is commendable to reward this design immediately. It borrows from games, because games go out of their way to grab your attention, and instant rewards are part of that.

Because rewards are random, users do not know when they will receive them, giving the impression that they are somehow benefiting. It will deepen the impact of the product and increase goodwill.

get

It is the mission of every Internet practitioner to create products that users like and make them usable and easy to use. It is a good way to add some touching small designs to your APP. Of course, the premise is that the design can bring value to the user, never design for design’s sake.

If you also find some small designs that impress people, feel free to leave a comment. Maybe even more people will see what you found.

# Columnist #

Zou Zhinan, wechat public number: UE Tutelage, everyone is a columnist for product managers. Interaction designer, specializing in Internet product design.

Everyone is a product manager. Reprint without permission is prohibited.