At noon, I went to KFC to eat chicken. I felt satisfied after eating and drinking enough. Going back to the office for a nap.

I didn’t expect an email.

After reading it, I’m not sleepy anymore.

Annual work report! How do I write this? Baidu first!

After reading about 50 reports written by other people, I spent about an hour writing and sending it in.

10 minutes later……

I got another email.

What kind of operation did he call me?

Yeah, what kind of operation am I?

What exactly is operation?

What does the boss really want to see when he asks for a work review?

I fell into the middle of thinking……

Since entering the company, I have written copywriting, made PPT, operated wechat service account and subscription account, written original articles, and distributed content to zhihu, Sohu and Toutiao platforms. The operation work is very complicated, and BASICALLY I have to do everything.

But –

The work of the operation group always carries out the purpose of green caixin, holds high the great banner of product service, and strives to win the company’s listing in three years to realize the dream of caixin!

Therefore, as a great company in the future, it is necessary to simplify the complexity and sort out the operation workflow.

Reviewing the past work and the working status of the entire operation team, I found that, first of all, we need to formulate strategies and work out future development goals according to the stage, form and data of the current product.

Then, according to this goal, we will break down the indicators, allocate and expand the resources to plan the work.

After planning the work, it is the stage of implementation. As mentioned above, my specific work content belongs to the scope of implementation.

Finally, data analysis and user feedback are needed to adjust the direction of the following work.

The whole process, will run through the new, promotion, transformation, user maintenance.

Through the decomposition of this process, our operation team can be divided into content operation, activity operation, channel operation and user operation.

Of course, the operation group of green vegetable heart has not been divided so fine, basically a person will do several people’s work at the same time!

So, the operation is So boring, has been doing trivial things, give the product and business great glory!

According to the job that I stem at ordinary times, tell from subdivision Angle, I calculate content to operate!

After determining what kind of operation I am, this work report is to write a summary of the work of content operation.

Next, I have to think about what the report is about and what the boss wants to see.

Back to the email, for a raise? For the bonus?

Job report = money?

Does the work report mean a raise?

A raise means I can bring more value to the company, which means I can improve my ability.

In other words, in this job report, I want to show my boss what I can do.

So what are the skills?

Going back to the whole workflow of operation analyzed above, it involves logical thinking ability, problem solving ability, data analysis ability, and overall view.

That is to say, my work report should reflect the improvement of the above abilities in my work.

Actually, in other words, this work report is also a summary of my personal progress!

According to this idea, my work report should include the following things:

  • A breakdown of what has been done in the past
  • Feedback and data basis
  • Feedback on coping and adjustment methods
  • Things to do next year
  • Individual thinking (individual, team)

Thinking of this, the heart has been very clear.

Start writing work reports.

Statistics on the number of articles published in the past, the amount of reading, fans and conversion of wechat public platform and “we media” channels, etc.

This year’s fan data statistics, advertising effect analysis of each channel, so as to analyze the pros and cons of each channel. Through thinking about the above data, we can get analysis from several perspectives: whether to establish community, how to establish community, and how to steadily obtain traffic.

Identify the problems that need to be solved in the next year, and break them down into monthly work plans: build a content dissemination matrix, optimize channels, keep gaining fans, and improve conversion rates.

In the changing state of this market, we can analyze how competitors are doing, what channels they put in, what they have done and what they have not done.

Which direction we want to develop in the future, the development of individuals and the team, which part of the work is very important, need close cooperation.

Done, send.

Fifteen minutes later, I received a reply.

Sit back and wait for a raise.

–END–