In the past, a good commercial was enough to get consumers interested in a car. The perfect line of the chassis or the roar of the engine will send potential buyers to the dealership for a test drive. For now, advertising is the same as ever and has not lost its identity, but 86 percent of buyers do a thorough research online before talking to a sales person and come to the 4S store with questions. As a result, some auto companies have started to cooperate with game designers or agencies specializing in 3D visualization to develop immersive service experience applications with realistic sense for consumers to experience. Of course, these apps don’t replace test drives, and car companies offer them so consumers can narrow down their choices before they try them out. At the same time, with the help of ** real-time 3D rendering cloud platform **, users can access automotive online experience applications anytime and anywhere, accelerating the promotion of automotive applications.
Real time 3D rendering technology under the automotive application changes
Virtual simulation and augmented reality in the future of the automobile industry plays an important role, many companies also explore the realistic application of interactive 3 d experience in the user if you want to install these applications, to achieve high quality experience expected, it requires the user to machine with high-end configuration, so strict to the user experience, is unrealistic. With the help of 3DCAT real-time rendering cloud platform, enterprises can upload applications to the cloud platform, and users can directly access the experience by visiting the URL generated by 3D applications. Here we list the 3D application experience marketing methods that have been launched by some high-end automobile enterprises, and see what kind of marketing methods will be upgraded and developed with the support of 3DCAT real-time rendering cloud platform:
Mercedes-Benz
When Mercedes introduced its new A-Class, it introduced 3D augmented reality apps — the Mercedes cAR — and virtual simulation experiences. Buyers can configure their car using a touch screen on their phone or tablet, then put on virtual goggles and get a real-time 3D rendering of what the car looks like inside and out, as well as their preferred driving terrain. The app is an intuitive, game-like operation that also lets users save their car versions to share on social media.
The key to this app experience is the need to transmit real-time interactive images to the user’s glasses in a more realistic quality, which requires high-quality real-time 3D rendering. Using the 3DCAT real-time rendering cloud platform, we can not only provide customers with powerful real-time rendering computing power in the cloud, but also achieve photo-level rendering quality. 3DCAT uses a powerful NVIDIA RTX GPU in the cloud to support almost any rendering engine that can run on Windows. It also supports NVIDIA RTX real-time raytracing, so that high-quality images like the one in this case can be achieved through 3DCAT.
General motors (gm)
Gm unveiled a web-based 3D configurator for the 2020 Corvette Stingray in July 2019. At the time, thousands of people flocked to try out the configurator and design their own dream car, but the site had long queues at the start, disappointing many who wanted to try. The reason for this problem is often related to the computing power of the cloud.
The app needs to stream real-time 3D renderings to users’ devices everywhere, which requires strong and stable computing power. If the application hosted on a 3 dcat real-time rendering cloud platform, can be in the cloud to provide powerful graphics real-time 3 d rendering of the force, generated URL can support multiple users to access, what equipment, users either use in what place, can get high quality image quality experience to enjoy anytime and anywhere, further increases the user experience of online satisfaction.
Nissan motor co.
Nissan also introduced a car configurator VR experience in 2018. It lets customers try almost any car configuration on a scale, and even pick a variety of car paint colors. Nissan is also experimenting with augmented reality to put virtual avatars in cars, brought to life alongside real people in the office who can chat with you and even press buttons in the car. Real-time 3D scenes and virtual character rendering require realistic images and powerful computing power, which can be satisfied in 3DCAT.
BMW
BMW is not yet bringing vr to its customers, but they are using the technology to improve car manufacturing and development. Staff can sit in a virtual reality cockpit and see how to meet customer needs and design new features. In this way, the company can save a lot of money, and consumers can enjoy the careful design of the staff. This can also be done perfectly in the 3DCAT real-time rendering cloud platform.
3 dcat real-time rendering cloud is a 3 d application hosting platform, can provide technology research and development of the car industry with strong real-time rendering, the clouds to engineers and designers to cross communication barriers, improve the work efficiency, make them fully restore the blueprint in my own mind, without having to worry about storage and stability problems.
3DCAT real-time cloud rendering helps the automotive industry
As can be seen from the above automotive experience applications, the sales, marketing, design and development of many contemporary automobile brands are inseparable from real-time 3D rendering, and 3DCAT real-time rendering cloud is the bridge to achieve these applications.
3DCAT is a 3d application hosting platform of Ruiyun Technology, which provides powerful real-time graphics rendering computing services on the cloud. Equipped with elastic GPU resource cluster, the platform supports automatic load balancing and expansion, and allows massive users to access applications securely at the same time.
3DCAT real-time rendering advantages of the cloud platform
3DCAT uses cloud rendering and real-time 3D cloud streaming to make interactive 3D experiences more immersive and accessible than ever before, with three major advantages:
Low network latency, smooth interactive experience, like local/real-time response.
Support multi-resolution, the maximum support 4K, 120FPS.
③ Support WebRTC protocol, built-in radium speed transmission engine, support browser and App access. Different from traditional FTP, file transfer speed is increased by a hundred times.
We believe that real-time 3D rendering will continue to play a role in the automotive experience in the future. Interactive 3D technology will allow users from all over the world to access applications on any device, anytime, anywhere. We believe that real-time 3D rendering technology will bring great changes to the automotive industry experience in the coming decades. Welcome to the 3DCAT real-time rendering platform for a trial experience: www.3dcat.live.
Above is the article “How real-time 3D Rendering accelerates the Application promotion of Online Car Experience” compiled and published by 3DCAT Real-time Rendering Cloud platform. For reprint, please indicate the source and link: www.3dcat.live/news/3d-car…
For more information on real-time rendering, please visit **3DCAT Real-time Rendering Cloud Platform ** : www.3dcat.live
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